Saturday, October 19, 2019

301 redirects on thousands of pages

Hey all, I'm building an updated site for a recruitment company. Their existing site has almost 3000 pages, but not all of those are actual jobs. They're essentially landing pages based on the discipline and area, regardless of whether there's any vacancies there or not - they've currently got duplicate meta descriptions for loads of them, but that's another story.

I'm trying to keep the new content as similar to the old site as I can, so the URLs and meta descriptions etc, and if they are different I'll put in 301s as best I can. But for all those other landing pages with no meaningful content, can I just do a bulk redirect (upload CSV) and point them all to a job search page on the new site? I know Google would prefer 301s to go to identical content, if not very similar, but what harm will it do if those old landing pages are done in bulk?

The client wants to keep all these landing pages (which are indexed on Google), so I'm going to have to generate those later on, but it's unlikely I'll be able to replicate every single one.

Anyone got any thoughts? I'm hoping it will be ok as surely Google doesn't see these landing pages that highly as they're full of duplicate meta descriptions and there's nothing of value in there anyway? 🤷‍♂️

Their new site is being built in WordPress with WPJobmanager btw.

Cheers

submitted by /u/TheNaughtyJay
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dk37e6/301_redirects_on_thousands_of_pages/>

No comments:

Post a Comment