How important is, in your experience, TODAY the exact keyword match between domain name and keywords targeted by the page?
I'm analyzing my competitors in the web for a certain business and I noticed that most competitors have domain names keywords targeted. So i asked myself if today (that content is much more important than in the past) these rankings are justified by the long-standing presence of these competitors on the web (maybe they used domain names keywords oriented because a few years ago it was a more important ranking factor?) or if domain name is still so important ranking factor.
I hope I expressed myself correctly as I am not an English speaker!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dkazpi/seo_importance_of_domain_name_as_ranking_factor/>
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