E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/kjcgp9/what_is_eat_in_seo/>
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