Wednesday, November 17, 2021

Why is building an E-mail list important for SEO?

I see a lot of SEOs (Brian dean, Ahrefs, etc.) preach the importance of building an email list.

While I can understand that it drives initial and convertible traffic to the website and doesn’t leave you completely reliant on the big G (google), how is it useful from a rankings standpoint?

Some people on here will argue that good user engagement will drive you up the rankings, but that theory is still under a fair amount of scrutiny and experimentation by players much bigger than myself, so that’s not really a strong enough reason to spend time and money building an email list.

So with everyone so hell-bent on building an email list, I got to ask, does it really have any SEO benefits?

submitted by /u/Solid_Switch
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/qwin1o/why_is_building_an_email_list_important_for_seo/>

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