Click-through rate (CTR) is the percentage of clicks you get compared to the impressions you get for your keywords. It is simple to optimize CTR in paid ads as you have direct metrics to review and tools to take appropriate actions. On the other hand, increasing organic CTR is tough. To help you increase organic CTR, here are the top 3 tips:
1. Enhance the search result view
If your keywords are ranking on the top ranks and you are not receiving clicks, then the problem area is the way your ad appears on the search results. The search results include the following:
- URL
- Metadata (Title, Meta description)
- Sitelinks
- Schema markup
If it is complex or stuffed with keywords, then nobody will click on your listing. Thus, to increase organic CTR, you must optimize your search result view.
- Create a compelling title
Generally, people add purely keywords in the title. You better add an emotional touch or make it captivating. You can also use numbers to increase your organic CTR.
- Create a captivating Meta description
The Meta description is shown in the search result and it is one of the leading factors that can increase CTR. Many people leave it empty or just copy-paste the initial few lines of the content. However, it would result in a reduced click-through rate. Make sure your website does not have the duplicate Meta description. You can use questions to increase CTR. Make sure to keep it short and relevant.
- Schema markup
Featured snippet which shows ratings, reviews, and other captivating features snippet factors not only attracts attention, but it also increases click-through rate. You can use the help of developers to add featured snipped in your search result.
New Update Version 6.0:
Schema.org releases its new version 6.0 in 2020-01-21. As per the new version follow are some changes you will get in version 6.0
- Person and Organization added to the domain for interactionStatistic;
- Added BroadcastService to the domain for inLanguage
- Fixed error in definition of eventSchedule property
2. Use paid ads on the social media platform to improve CTR
Click-through rate can be doubled if your business is a known brand to your audience. People spent hours on social media sites. Thus, you can use social media paid ads to reach more people and build a memorable business brand. The social paid ads will also help in increasing your organic search rate.
3. Increase engagement factors
To keep your ranks high to increase CTR, you need to increase engagement as well. If your bounce rate is pretty high and if your engagement ratio is low, your ranks can be pushed down. If ranks go down, your click-through rate will also get decreased. Thus, it is necessary to work on improving the engagement ratio in order to increase organic CTR. One way to do that is to write a more informative article with interlinking. Add infographics and videos in your content to hold the interest of your visitors.
High Click-through rate will keep your ranks to the higher positions. Thus, it is necessary to maintain and boost your organic CTR. Follow the aforementioned tips to increase your CTR and leverage related benefits. Source: blowhornmedia
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