Tuesday, February 25, 2020

Google Algorithm Updates

  1. BERT (Launch date: December 9, 2019) - Bidirectional Encoder Representations from Transformers
  2. "Medic" Core Update (Launch date: August 1, 2018) - Impact on Medical Sites
  3. YMYL - Your Money Your Life
  4. EAT - Expertise, authoritativeness, trustworthiness
  5. Hawk - Eyes on duplicate business listings
  6. Fred (Launch date: March 8, 2017) - Random name ( sarcastic)
  7. Possum (Launch date: September 1, 2016) - Play possum i.e., pretend not to understand what's going on (regarding Google My business listing)
  8. RankBrain (Launch date: October 26, 2015) - A machine-learning artificial intelligence
  9. Mobile-Friendly (Launch date: April 21, 2015) - For Mobile pages to get preference.
  10. Hummingbird (Launch date: August 22, 2013) - For Page Speed
  11. Panda (Launch date: February 24, 2011) - Bad links
  12. Penguin (Launch date: April 24, 2012) - Initial name "webspam" (no reason for the name change)
  13. Pigeon [Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)] - Pigeon's name decided on because this is a local search update and pigeons tend to fly back home.
  14. Payday (Launch date: June 12, 2014) - Regarding payday loan, pornographic and other heavily spammed queries.
  15. "Pirate" DMCA Penalty (Launch date: August 10, 2012) - Copyright reports
  16. EMD (Launch date: September 27, 2012) - Exact Match Domain

Add yours if you remember.

submitted by /u/prakashmatre
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/f97b2a/google_algorithm_updates/>

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