Hey guys. I’ve been in SEO a few years but I’m only just undertaking my first content audit as I’m in a new role.
We are on our way to getting access to a tool which allow us to get more instant audits (sem rush/Ahrefs) but for now, I’d like to start some auditing myself.
I’m aware I’ll need to crawl the site for a list of URLs, gather data about the pages, then data from GA etc.
1) My question is (and it’s probably a stupid one - I’ve been overthinking it all day), once you get the urls out of the crawling software (along with other data), when you export your GA data, if those URLs are in a different order... how on earth do you match them all up? Or is it a case of working page by page to paste the GA data alongside? The site has thousands of pages and I’d ideally like to be able to quickly sort and prioritise them before analysing them properly.
Any insight or advice would be really appreciated.
2) When it comes to using a tool like sem rush or Ahrefs for audits. Do you still do a part of your audit manually? Is there anything you think they’re missing, that is really important to include?
Thank you if you’ve taken the time to read!
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