Some background info: I work for a small-ish international online company and our main source of acquisition is through affiliates. We have a very low-effort SEO strategy that I'm confident is not doing anything for us.
Pretty much what they've done so far is create an external blog with copy & paste 500-700 word articles that have a couple of links stuffed unnaturally between some of the paragraphs. When I've asked what the goal is, I get "building links" as a response.
I'm in charge of affiliate acquisition so SEO isn't my specialty but over the past couple weeks I've been spending at least a couple hours every day educating myself about SEO and I feel like I could do a reasonable job building a proper SEO strategy (or at least better than the one we've got now).
Our CEO thinks that there is nothing wrong with our current SEO strategy. How should I be building a case to prove that our current efforts aren't doing much and that we need to build a proper strategy to start getting "un-paid" traffic?
Any advice or suggestions will be extremely appreciated.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/fubsjv/trying_to_build_a_case_for_my_ceo_to_invest_in_a/>
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