Thursday, October 1, 2020

Any risk of cannibalisation here?

I have a client who runs a utilities connection service for house movers. Currently they have a landing page for each type of utility i.e. electricity connections, gas connections and so on.

Today they contacted me asking me to set up a new, separate landing page for "electricity connection without a credit check". This would run at the same time as their normal electricity connection landing page.

I feel like this new page will end up having very similar content to their original page, apart from a few tweaked keywords. I don't know if this may negatively impact SEO given that it is just a landing page and used more for PPC.

Does anyone have experience with this or advice on best practice? Thanks!

submitted by /u/hotcheesypasta
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/j380th/any_risk_of_cannibalisation_here/>

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