Competitor product page with no description ranks for 75 keywords but our full product page with specs etc only ranks for 1 keyword

I'm doing some research on ahrefs about keywords etc as weve been spending months improving our SEO (on-page, off page and technical).

As the title says, ourselves and a competitor are listing the exact same product, however our competitor effectively just has an image and a title. We've got that plus a brilliant short and long description, specs and features. ahrefs shows their product page is ranking for 75 keywords with a strong url rating and our product is only ranking for one. Just a bit confused!

Many thanks for the help.

submitted by /u/Yulkfara
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