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Wednesday, March 31, 2021
Which is more effective?
submitted by /u/iamsajjadahmad
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GMB logo/ cover is not showing up
I’ve done almost everything according to the GMB guidelines. Format: JPG or PNG. Size: Between 10 KB and 5 MB. Recommended resolution: 720 px tall, 720 px wide. What Not? But still it shows Failure! Without a Logo & Cover my GMB profile is only 85% completed. Any suggestions would be helpful :)
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Whats The Best Way Rank For Services In Different Locations?
One of my clients offers courses in 4 locations, sometimes they struggle to rank for the course on offer and the location, for example:"Course 1 - London"
What is the best way to try and target these specific locations, as far as I can see there is 3 possible options:
- Include a location/address section on the footer of every page - we have done this already but hasn't been working well.
- Update the individual locations to include all courses - worried this will cause keyword cannibalization
- Include a "locations we offer this course" on each course page with a small blurb of 50-100 words including some keywords.
What would you say is the best option for this? Any other tips appreciated.
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Coverage Issue - Google Search Console
Hey everyone,
I found a few errors in GSC for 4 non existent pages which Google was crawling somehow. I had them removed and then started the validation process so they get wiped out of my console. It appears as though it's just stuck waiting endlessly:
Validation started: Started: 3/14/21
The four pages were last crawled on Dec 22, 2020, according to Google.
Does anyone have any other methods or ways to have these errors remediated immediately?
Thanks!
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Fixing speed errors
Hi guys, I'm kinda new to my first gig and found 14 errors when testing a websites mobile friendlyness. The site is on shopify and the owners want me to fix these errors along with the speed issues on a draft and test it before making it live. Any suggestions on how to do this?
I have only 2 days
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Permalink Structure Change and Redirect Questions
I have blog pages have been set up to include the date in the url.
Ex: clientname / 2014 / 09 / dwi-lawyers-mn-choose /
Am I correct in assuming that Google is looking at this page as being at a click depth of 3? (And therefore being a page that Google is less likely to crawl)
My larger issue is if I should change the permalink structure to not include the date in the URL. I mean, I don't want the date in the URL, but I'm wondering about the work it would take to manually redirect 300 pages, and all the other issues that could arise. Like if I change the Permalink structure, what happens to all the existing pages? Also, losing rank isn't really an issue because the traffic is super low anyway.
I would use Yoast Premium, but the client doesn't want to pay for it.
Any clarification would be much appreciated! Thanks!
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A website created in a constructor is difficult to promote in search results? Do you agree?
The age-old question, to which I have not been able to get a clear answer. I am just starting to make websites as a freelancer, trying different CMS and online builders. A bit embarrassing is the opinion that a website on a website builder will never promote as well as a self-written one, or the one with its own dedicated non-constructor hosting.
The latest builder I tried was ukit (dot) com, it has neat stats tracking integration, much easier to track than on a self-written one. But the question is - does these neat stats mean that it will promote well, or does Google/Bing/others have some kind of bias against constructor-based sites nonetheless?
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As a service provider, I share my observations from many of your comments and site audits.
Daily, I find many posts about optimization problems and few of you contact me directly for help. You seem to be confident (in some instances, very confident) about your website but, still wonder why it's not performing good. I have following points to share (all points may not apply to all of you):
- Search Intent. Few of your websites are doing good in handling search intent but, many of you need to improve on this. This is a very vital factor. Many of you argue that you have written a lengthy content but, I see that it does not properly match search intent hence your efforts are wasted. So, make sure to understand searchers intent and accordingly build content.
- Keywords. Keywords help top or tank your site's rankings. Period. Merely interspersing keywords in your content is not enough. Their contextual relevance, placement and style also matters. Judiciously use them in titles, meta descriptions, headings and through out the content. Some of you are still doing keyword stuffing. Avoid them. Say no to keyword stuffing.
- Content quality. You seem to be confident about content quality because the website is your baby and you look it from your perspective. Trust me, I was in the same boat. But, when I reached people for feedback, I was amazed to learn different perspectives. I will not get into details about 'quality' as it differs from case to case. But, with reference to your specific context, I found many of your website's content can be optimized for best. Think about it - if your content is strong then why isn't it ranking? And, every other ranking factor depends on content, including speed. Google favors quality content over speed. What's the point of having a super speed load of a page and having all greens for CWV when content itself is not worthy enough?
- Content length. Some of you think writing lengthy content is good for SEO. It's a myth to write a long content. Content length must depend on your audience tastes. For instance, if your target audience is millennials, do you thing writing 3k words will attract them? They hardly have an attention span for 1k words and if you give them 3x of that, they just bounce. There are pages/blogs that have 500-1000 words and still outrank greater number of words pages'. So, decide on content length keeping in mind your target users. Quality over quantity matters.
- Content type. Most of you only depend on blogs. Well, if a video is more relevant, then leverage that medium. Don't just stick to writing blogs. And, if SERP shows videos for your targeted search intent, then writing blog does not have a chance to rank at the top. And, now a days even podcasts are appearing on the scene. Think of alternatives that best suit your audience.
- Thin content. Some overdo with content and others have hardly enough content. When this is the situation, what will the page rank for? Without sufficient content, it's impossible to rank. I also noticed product collection/category pages and product details page with hardly any description and for some even that was missing! All you have is a dump of images with 7-10 words of product description which is not compelling enough to take an action. Even product details page do not have description, just product specification details. They will not convert.
- Titles. This is one of the key areas for improvement, after content, as they are gateway to your page. Keyword stuffing is a common problem. And, to my shock, I even found unrelated words in titles. Your titles can be much, much, optimized for the best. You hardly get a second or two's attention for it. Don't just copy competition, be unique and make sure they are impressive.
- Meta description. Same as titles, they are gateway to your page. Hence, make them compelling enough to take an action. Describe about the page as best as you can. Don't stuff keywords. I even found grammatical mistakes. These small things make a big impression. Make sure to convey your intent within first 25 words matching search intent with impressive wordings.
- Page Headings. Where are your H1s and H2s? Some of your sites don't even have H1s. WTH? Few of your sites have just a dump of images at the top with hardly any good description. That's not acceptable. Every page must have a good title that must be contextually related to the page. And, do use sub-headings to describe sections. Avoid "Welcome" headings in the home page.
- Image's ALT attribute value. Most of my audits find either missing or improper or keyword stuffing for 'ALT' attribute values. This is not good. Well, I agree that all images need not have a value but, where required provide a good value. Again, avoid keyword stuffing and writing two or three words just for sake of providing a value. Rather, describe about the image.
- User Experience (UX) And User Interface (UI). Most of your websites have good user interface but, lack in user experience. And, few need a lot of optimization for both of them. Actually, UX encompasses UI but, many treat them differently hence specifying them separately. There's and art and science behind UX & UI. This is a specialization in itself. Make sure to have a wow factor.
- Expertise Authority And Trust (EAT). Most of your content does not handle these factors properly. Though some of you have information to establish trust factor but, you are not properly utilizing it. There are ways to convey expertise and authority for your business / profession and you must use them to the best. Ignore them and your site suffers ranking.
- Speed. Remember the count down seconds: 3.2.1. Try to load the page within 3 seconds. All small sites must achieve this goal. I found, even, some basic sites with few images take lot of time which is not acceptable. If your site is on a shared server, move them ASAP to dedicated one which is a must for all shopping and professional sites. Some of your shopping sites are really good at loading, I must congratulate. Google is very serious about page speed. Take care. Having said all this, try to improve page load but, do not get obsessed with it. Remember from point #3? "Google favors quality content over speed."
- Internal links. They are very, very, important both from user and Google standpoint. For users, they help navigate to another page which is very obvious but, I found internal links missing from your websites! No internal links result in high bounce rate. For Google, they help discover and index others pages. So, make sure all pages are contextually connected to each other.
- Backlinks. Boy, backlinks! Most of your sites have contextually irrelevant and poor quality backlinks. Having spammy links is one thing and having backlinks that try to manipulate rankings is another thing. The difference being you don't desire earlier one. They happen without your intention. But, you explicitly put efforts on later one to build authority. Rather than investing your time, effort and money on thousands of contextually irrelevant and poor quality backlinks (which is not worth) focus on creating high quality backlinks from niche specific and authoritative sources. Few good backlinks are much better than thousands of shoddy backlinks.
And, the list goes on.
From few of your comments it's clear that you want to impress Google. But, understand that Google will be impressed if you impress your target users. So, focus on users and not just on Google.
Google is merely a recommender, impress the king - your users.
What I strongly feel is that you are thinking from your perspective only. Give your websites a chance for new eyes to have a look. You are unable to see it but, your websites are screaming for help for optimization. And, they have a very good potential to rank and achieve conversions.
I highly recommend you to get your sites audited. Many SEOs are willing to carry out an audit for free here. I too did free audits for many of you and everybody were highly satisfied. This can be corroborated from my posts if you can dig into history from my profile. But, I stopped auditing for free. Nevertheless, this group has many SEOs who are ready to audit for free. Get their recommendations and optimize your websites ASAP.
May the G be with your site!
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Hiw much time it will take google to index my website page
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SEO for Startups in 2021 and beyond
We actually wrote a guide on this very topic I think could be very useful for any start ups looking to invest in SEO.
Technical SEO covers the technical health of your site, site architecture, indexation, site speed, mobile friendliness, structured data markup, robot files and sitemaps, canonical tag reviews, and internal link structure.
That’s a lot.
Additionally, because sites change and grow over time, technical SEO is also an ongoing process and an integral part of upkeep.
When we run a technical check on a client’s site, we check hundreds of individual factors.
Unless you’ve got a dedicated SEO team, that may not always be feasible. So, for the sake of space and practicality, let’s just quickly cover the very most essential and basic best practices — things you should implement when you launch a site and should keep up on as you build out a library of content:
- Indexation
- Site architecture
- Site speed
- Titles and H1 tags
- Content quality (duplicate and thin content)
Indexation. Indexation has two parts: (1) making sure content that should be indexed is indexed and (2) making sure content you don’t want indexed is not indexed. You can request indexation with Google Search Console, and you can block indexation with either a noindex tag or through the robots.txt file. Here’s Google’s documentation on the Index Status Report found in Search Console, which looks something like this:
Site architecture. Site architecture refers to the structure of your site, which is determined by both your internal linking scheme and the structure of your folders (usually determined by your categories if you’re using WordPress). A clear and logical structure that promotes relevance can help boost overall rankings.
A few basic rules of thumb include:
- Minimize page depth (number of clicks a page is from the homepage)
- Group relevant content together
- Link from content to other relevant content within the same category
If you really want to dig into site architecture, this is one of the most definitive articles ever written on it (although it’s a bit outdated). To visualize your own site architecture, we recommend Screaming Frog, which generates stuff like this:
Site speed. Google rolled out a site speed update this year. While it really only directly affected the slowest sites on the internet, it’s still a good practice to make your site as fast as possible. Why? Because fast sites typically yield good user engagement metrics, which do affect how you rank. There are lots of things you can do to speed up your site, but the basics are:
- Deliver your site through a content delivery network (CDN)
- Set up and enable caching
- Aggregate and minify CSS, HTML and Javascript
- Reduce image sizes
- Reduce plugin bloat
- Splurge on good hosting
To check and optimize your site speed, you use tools like GT Metrix or Pingdom. Google also has one of their own. Reports usually look like this:
Titles and H1s. Optimizing title tags and H1 tags are — and have always been — the most important on-page ranking factors. Luckily, they’re fairly straightforward. All you have to do is plop your main keyword in there somewhere, make sure the length is good (so it shows up correctly in Google), and you’re good to go; however, as sites grow, it becomes easier and easier to lose track of even basic tactical SEO like this. Screaming Frog gives you lots of good insight into this stuff as well:
Content quality. In this context “content quality” doesn’t mean how subjectively “good” a piece of content is; we’re mostly just trying to avoid too much duplicate or “thin” content. In general, every piece of indexed content on a site should be unique, substantial and meaningful. There are lots of ways to really dig into content quality, but one of the easiest ways to do it is to use a free tool called Siteliner. Plug in your site, and you’ll get a simple report like this one:
So those are the basics. And they’re really not rocket science. We recommend getting at least one full and comprehensive technical audit toward the beginning of your business’s life; it’ll save you a lot of time and headache in the long run.
Now, onto the other two more subjective, more nebulous, and more wily pillars of SEO…
The Engine: Content Strategy & Keyword Research for Startups
An SEO-driven content strategy has two basic parts:
- Traffic-generating content
- Linkable assets
Traffic-generating content is designed to rank well in Google and (surprise) attract traffic; linkable assets are marketing tools that help build links, which are still a core part of Google’s algorithm and are necessary for a site to rank on their platform.
You generally need both. The one exception would be if you already have a site with very high authority (i.e. lots of links from other sites already pointing to it), which sometimes happens with startups that generate lots of press. But most of the time, especially for newer startups, a steady stream of links is required to maximize other SEO efforts (more on link building below).
Traffic-generating content should comprise the bulk of the content on a site and typically targets lower-competition keywords (keywords that are easier to compete for in Google).
The trick to creating high-yield traffic-generating content is to find topics that have the best combination of traffic potential and low competition (when talking about keyword competitiveness, we in the industry typically refer to it as “keyword difficulty”).
So, in other words, you want a good traffic potential : difficulty ratio.
Let’s unpack each of those separately.
Traffic potential is a measure of the upper limit of the traffic we might expect if we rank well for most of the available keywords for a given topic.
We use this to supplement — and sometimes in place of — search volume (how many times a given keyword is searched per month) because often, traffic is much higher than the search volume of a specific keyword since successful content usually ranks for many hundreds of keywords.
To see traffic potential, we have to use a third party tool, and currently, the one and only tool that adequately does the job is Ahrefs.
Ahrefs is so good for this particular task because it allows us to see a decent (albeit not perfect) estimate of traffic for a given set of search results. Let me show you what I mean:
Here’s the Ahrefs data for the keyword “furniture design software.”
In the SERPs (search engine results page) we can see all the pages’ rankings along with Ahrefs’ estimate of each page’s monthly organic traffic.
These are the numbers we’re interested in when looking at traffic potential.
The most successful pages generate over 1,000 visits per month (quick note: Ahrefs tends to underestimate traffic, so the real traffic could likely be higher). Other ranking pages seem to attract several hundred visitors per month.
For one piece of content, this is fairly good, especially if you sell furniture design software. It’s also just one keyword in one topic. By and large, this is a higher traffic potential than the average for most content.
If we wrote a blog post on this article and it ranked in the top 10 results in Google, we might expect to attract somewhere between 500 and 2,000 visits per month.
Let’s plug this into a quick hypothetical scenario: if you’re publishing weekly, and about 3/4ths of your content (perhaps 40 posts per year) is traffic-generating content optimized to rank for topics similar this one, you might expect to increase your monthly traffic by 20,000-100,000 visits over the course of a year.
Compare that to a keyword like this one: “best cart abandonment software.”
Here, the SERPs look quite a bit different. There are a few pages with decent traffic, but quite a few pages here attract less than 100 visits per month.
It’s not nothing, but it’s also not ideal.
A second hypothetical scenario: If we added 40 pages optimized for topics that had traffic profiles like this one, over the course of a year, we might hit a few home runs, but it’s more likely we’d bat the average and add somewhere between 50-100 visits per month, or 2,000 – 4,000 monthly visits.
That’s a lot less than the numbers we were just talking about with our first keyword. In fact, it’s about 10x less.
We didn’t change much here. We published 40 traffic-generating articles in each of our hypothetical scenarios. The only real difference was that in the first, we tried to pick a topic with a health traffic potential.
In my view, traffic potential is possibly the most important part of a good SEO-driven content strategy. Understanding this metric alone — even if you’re just using the best estimates of a third party tool — can easily 10x your content ROI.
It’s not the only part though.
A good content strategy also requires you to understand keyword difficulty.
Keyword difficulty is the measure of how easy it would be to rank for a given keyword.
If a keyword is too difficult, you could end up spending time and money on content that will never rank, and if it never ranks, both your traffic and your ROI will be zero.
Keyword difficulty is measured in lots of different ways (e.g. content quality, domain authority of the sites in the SERPs), but the best way to measure it is by measuring the number and power of the backlinks pointing to the pages that already rank for the keyword.
Almost all keyword research tools on the market include some way to measure keyword difficulty. Because I’m a bit of a nerdball who wants the best possible SEO tools, I did an extensive analysis on which tool had the most accurate keyword difficulty scores (measured against my own expertise, so take it with a grain of salt).
In my opinion, Ahrefs (yep, the same tool; notice a trend?) has the most consistently accurate keyword difficulty scores, so it’s what we usually use when we’re trying to find that Goldilocks traffic potential : keyword difficulty ratio.
Let’s return to one of the keywords we were looking at just a moment ago: “furniture design software.”
This is Ahrefs’ KD score:
Ahrefs gives this keyword a KD score of 3.
That’s very low.
Ahrefs has a logarithmic keyword difficulty scale, which means as the numbers get higher each point represents more and more real-world difficulty.
At the lower end of the scale, though, each KD point represents roughly one backlink needed to realistically compete with the pages that already rank.
However, I’ve found that we can realistically compete for keywords with KD scores less than 5 with no link building directly to those pages whatsoever.
So, unless we’re building out a blog on a website that already has lots of authority, we like to target keywords with KD scores below 10 (and below 5 if we can find them) almost exclusively, making exceptions for keywords that are necessary for some other non-SEO reason.
Compare this keyword to our second keyword: “cart abandonment software.”
Here, the KD is 29.
In my experience, the only way we’d rank for a keyword with this kind of KD score is if we paired it with a targeted, sustained outreach campaign that could eventually build 20-30 links to our page.
In other words, we haven’t got a prayer of ranking unless we devote loads of additional resources.
When building out a content strategy, we want to vigorously hunt for keywords that have:
- A traffic potential of at least a few hundred monthly visitors, and
- A keyword difficulty of less than 10
Of course, it’s not that easy. There’s one more component.
The last and (arguably) most crucial part of a good content strategy is understanding and properly targeting search intent.
We touched on this a bit earlier: SEO allows us to target people at specific points in the buying cycle.
We do this by understanding search intent.
In other words, we need to ask and be able to answer, “What did the searcher want when they typed in [keyboard]?” — and we need to understand where that intent falls in the buying cycle.
Unfortunately, understanding search intent is sometimes more of an art than a science, but (at risk of oversimplifying), here’s a quick breakdown.
Keywords that represent non-buying intent (i.e. things being searched for by people who will never buy, and are thus keywords we want to avoid) include modifiers like:
- “free…”
- “DIY…”
- “…torrent…”
- “streaming…”
- “cheap…”
- “…discount”
…And anything else the signifies “I don’t like spending money.”
Keywords that indicate people who are potentially at front end of the buying cycle — people who might buy if we can sufficiently help them — commonly include problem-solution-type modifiers like:
- “how to…”
- “…tips”
- “faster…”
- “get rid of…”
- “ways to…”
- “…strategies”
- “…solutions”
- “…service”
And finally, the juiciest keywords, buying-intent keywords — the ones that almost always make the most money — usually include modifiers that indicate a user is looking at products and making comparisons:
- “…reviews’
- “best…”
- “…vs…”
- “top…”
So, we obviously want to avoid non-buying-intent keywords. And buying-intent keywords almost always produce the highest direct ROI. However, that does not mean we should only target buying-intent keywords. If we neglect other types of keywords — those problem-solution keywords in the middle — we’re needlessly taking on massive opportunity cost since they’re often the easiest to find.
Instead, we need a mix; we just have to be extra sure we understand what people are looking for and that we produce content that meets their needs in a way likely to convert them into a user or customer down the line.
The goal of a great SEO-driven content strategy is to combine these things and find keywords that:
- Have high traffic potential,
- Are easy to rank for, and
- Appropriately match the most valuable kinds of search intent for our market
Good content strategy and keyword research is not easy, especially for startups who are often establishing new web presences. But the dividends can be huge.
We just need the last piece of the puzzle…
The Gasoline: Tactical Outreach for Startups
Outreach is perhaps the most difficult part of SEO because it has by far the most variables.
It’s analogous to (and possibly even the same as) a sales process: you’re reaching out to real human beings and pitching them. These sorts of processes are by nature less data-driven and more about sweat equity and relationship building.
There are hundreds of outreach tactics out there. Some of them work; some of them don’t. Over the years, we’ve filtered out the ineffective stuff and have zeroed in on tactics that work consistently (for the most part) across niches. A few of our tried-and-true favorites include:
- Guest posting
- Links and resources pages
- Skyscraper
- Infographic promotion
It’d take a novel to write about all of them (or even to cover an handful of them in detail).
So, I’m just going to cover one that we like to use here: it’s called mention link building.
The basic steps behind mention link building are:
- Build the best possible guide on one of the biggest topics in your industry — something people are talking about daily
- Track those conversations and pitch your guide to people who have actively blogged about that topic in the last couple days
It’s a super powerful tactic and can get you really good links. Even more importantly, because you’re reaching out to people who have published articles on this topic in the last couple of days, the links you earn can be timely, which is relatively rare in most types of outreach.
Here’s how we do it.
First, we need to find topics for which blog posts are published on a daily basis. To do this, we use a third party tool called Ahrefs. Ahrefs has lots of functionalities, and we use it for a lot of stuff. Here, we’ll be using their Content Explorer tool, which tracks content, social signals and links. It also allows us to sort by date, which is crucial to these kinds of outreach campaigns.
In Ahrefs, we’d navigate to the content explorer. In the dropdown box, we want to make sure we have “In title” selected, which will give us much more relevant results (it’ll only search for articles with search terms in the title).
Now, we need to search for a few topics. We want to go big. These are not articles we want to rank for; we’re using them expressly to supplement our outreach campaigns. So generally, we can just start with the biggest topics in our industry, and more often than not, if you’ve got a startup, you know exactly what those are.
As a demo, let’s imagine we’re a fintech company selling billing and coding software to hospitals.
If we just type “billing and coding” into Ahrefs, we’ll get some results…
… over 1,000 results, in fact. Looks good right? Almost, but if we narrow this down to blog posts and articles published in the last 24 hours, we get bupkis.
The topic isn’t big enough.
We need something bigger. Even if it’s not explicitly related to our products, we need something huge that people are writing about everyday.
Let’s see what comes up if we type in “medicare.”
That’s a ton of posts, but are people writing about it on a daily basis? Will there be people to pitch everyday? Let’s see what’s been published in the last 24 hours.
Bingo.
Yes, this number (90 articles) is a lot smaller than the previous number, but if even half of those people turn out to be good prospects (and if this is the average conversational output for this topic), we could feasibly send out 40-50 good, timely emails every day.
Of course, we’d need to build a killer piece of content — something big or fresh or interesting or, ideally, all three — we’d have a solid number of people to pitch it to everyday.
What’s that content look like?
The frustratingly simple answer is: to earn links, content has to be really good. Of course, that’s vague, but it’s vague by nature. Content can be as “good” as your resources and imagination allow.
In general, though, “good” = (1) highly useful, (2) extremely timely, (3) totally original, or (4) exhaustive/comprehensive.
A few examples.
Check out this page built by Nerdwallet.
It doesn’t have many words (in fact, it has under 1,000 words). However, it has a a custom, well-designed retirement calculator. It’s both totally original and extremely useful.
How many links did it earn? Try 472.
Here’s another. It’s an article on creatine, of all things, published by Examine.com (don’t read it, or you’ll be MIA for several hours).
Just in case you missed that line at the bottom, it says “Our evidence-based analysis features 735 unique references to scientific papers.”
And it’s true. Here’s the very bottom of their citations.
This article is also (and this is a nice way of putting it) fairly long. It clocks in at over 46,000 words, and it was written, researched and edited by people who have master’s degrees and Ph.D.s in scientific fields.
In other words, it’s probably as exhaustive and comprehensive as a piece of content could possibly be.
How many links did it earn? As of the time of writing: 585.
Obviously, it’s not feasible for most of us to put together content like Nerdwallet or Examine.com. The good news is we don’t have to. This content is on the extreme end of “good.”
A typical article written for a solid, ongoing mention-driven outreach campaign might be 2,000 – 3,000 words. It would need to be exceptionally written, of course, and it would likely need some other special X factor: a fresh angle, an infographic, original data, compiled data, the advice of an expert… just… something.
After writing and publishing our amazing content, whatever it is, we can start tapping into the ongoing conversation we already know exists.
Returning to our hypothetical fintech startup, after we’ve written our piece on Medicare, we’d simply log into Ahrefs every day, look at articles published in the last 24 hour hours (these):
We’d go down the list, and if we saw an article that could benefit from including a link to our asset, we’d give them a shout.
The email might look like this:
Nothing fancy.
Short, sweet, simple, and communicates a very explicit proposition: we’ve got amazing content that your article could benefit from.
If anyone is interested I'd be happy to share the full article.
Best of luck!
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Sequence Error - Pagination
Hey,
Might be a very noob question but never dealt with pagination before.
I'm crawling a clients site and i'm getting sequence error for a 5 pages on screaming frog and i'm not sure what the issue is?
They all seem to be the first page of the blog
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SEO Strategy for Startups: How to Win in 2021
- Set Your SEO Goals (& Be Realistic about the Outcomes)
- Create a Basic Measurement System
- Crawl Your Website and Fix Technical SEO Issues
- Audit all User Experience (UX) Aspects on Your Website
- Perform On-page Optimization
- Evaluate Branded Search Opportunities
- Find Long-tail Keywords to Rank For
- Prioritize Content Opportunities
- Build Backlinks and Get Influencer Amplification
- Stay Updated on SEO News, Trends, and Google Updates
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh3zmi/seo_strategy_for_startups_how_to_win_in_2021/>
Strategy for improving keyword impression volumes.
Hi,
A question for any SEO peers regarding strategy for improving keyword impression volumes.
For the last six months, I have been making a number of website changes, the focus has been entirely looking and improving bounce, pages / Session and Number of sessions per user.
Here are the numbers, 4 months 1st Dec to 30th March vs the previous four-month period.
Users - (Minus 58.7%)
New Users - (Minus 58.6%)
Sessions - (Minus 55.6%)
Num Sessions per users - (Plus 7.49%)
Page Views - (Minus 47.72%)
Pages Per session - (Plus 17.76%)
Average Duration - (Plus 73%)
Bounce - (Minus 15.9%)
Now that I have sorted most of my targeted metrics and the dust is settling, I am curious about the best approach for improving search impressions, in Google search console, I can see that I am ranking well for the key terms that I wish to rank for but the volumes are in the single digits when they should be in their thousands.
Environmental factors
Site speeds are adequate (But could be tightened up further), Mobile friendly, SEOBILITY Scores 90%.
So my question for improving impressions, should my primary focus now be on outreach and relevant backlinks?
Thanks
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh3g42/strategy_for_improving_keyword_impression_volumes/>
Can you rank on a high-volume keyword without a guest post?
Nowadays, every SEO is focusing on a guest post, it seems that it is the only way to bring ranking. How can we bring ranking for a high-volume keyword without using a single guest post.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh2n1w/can_you_rank_on_a_highvolume_keyword_without_a/>
Will i lose my rankings if i redesigned a site?
I redesigned a small site a while ago and like magic it disappeared from its main queries even though the OnPage SEO targeted the same keywords.
Now it's time to redesign a much bigger site which has some really good rankings and i'm terrified to lose everything.
I honestly would like to change some text, but i would be sure to target the same keywords.
Will i risk to lose my rankings? What's your approach about redesigning a site?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh2exs/will_i_lose_my_rankings_if_i_redesigned_a_site/>
Site removed from Bing for false DMCA notice
I have a blog and there's somebody who repeatedly files false copyright notices against my blog. I've filed counter-claims when they did it with Google and it seemed to resolve matters.
Now my site is gone from Bing and DuckDuckGo. I used to get a lot of traffic from them and now I'm getting nothing. I'm also getting far less traffic from Google. The site seems to be indexed on Google but only two links. When I enter my site into the search for Bing and DuckDuckGo, there are no results. This all happened suddenly.
How can I find out what these DMCA notices are and file a counter-claim? With Google there's Lumen but that's just for Google.
Or if it's not a copyright claim, how can I find out what it is and resolve the issue? My blog has been up for years and there's no copyrighted material on it or porn or anything like this.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh2ael/site_removed_from_bing_for_false_dmca_notice/>
PageOptimizer Pro vs SurferSEO vs MarketMuse vs Frase.io | Which do you prefer and why?
Hello all,
Here wondering what your preference with these tools are?
I'm still taking time to go with who to stick with cause I'm also on a budget, but I've tested all their trials.
I hope your opinions and experiences can be of help, not just to me but to others wondering the same thing.
P.S. Please, no "You don't need these tools to do On-Page SEO" comments, it really doesn't answer the question and comparison of the tools.
Thanks,
Josh
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Once I start SEO, how long will it take to get rankings?
submitted by /u/sportifynews
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh10yk/once_i_start_seo_how_long_will_it_take_to_get/>
I'm confused with backlinks/off-page SEO. Are directories and blog comments relevant anymore? I'm working in a startup agency and I'm trying to do create some backlinks for a client. Their website is relatively new and has very little content. They suggest me the copy cat method.
It's a long question so I don't know if I could get everything out. Any Pointers for starting out with back links would be deeply appreciated. Thanks in advance
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Wordpress Security
Hi folks,
I’m looking to protect money sites and little bit confused about what to use.
Can you guys please share your methods, plugins/premiums used?
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Google ads help in SEO to get rank?
submitted by /u/sportifynews
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mh0sfx/google_ads_help_in_seo_to_get_rank/>
Local + International SEO for Topic
So, I recently found a product that I really liked and decided to write a review for it.
I've split them into 2 to focus on 2 keywords:
XYZ ProductA Review
Best ProductA for CountryB (Url: best-producta-countryb)
The idea is that I'm focusing on 2 aspects for this product:
- that this product is really good in my experience for countryb and that's how someone new to the topic looking for this product in this country would search for it, and
- I wanted an 'international' review article so anybody around the world searching for that article would find it, not only people in countryb
- They'd do well together as an internal link
The problem I have now is that, apart from the obvious adjustments in-article to address the target audience.... about 95% of the article is the same. I'm wondering if that would be detrimental to the SEO for these articles.
I've also considered cutting down the countryb optimised version so that you get the gist and then get redirected to the main review article, but I'm wondering if that will lose readers in the redirect.
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Tuesday, March 30, 2021
Bulk-publish the past articles on Facebook vs. Posting slowly
I am creating the Facebook page of my blog a few months after my first blog post, and I have published around 15 posts on the blog ever since.
From a Facebook-SEO perspective, should I publish all the blog posts at once or should I post slowly?
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Does timing affects ranking on google/googlemybusiness?
Hi, recently I have been working on optimising the seo for our google and google my business. Sometimes our rank goes up, sometimes it drops (by 3-4 ranks)
Was wondering if timing plays a role in seo? bc at night we are ranked high, morning the rank drops
Thanks!
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Do you refresh your page content often?
I've been reading about refreshing page content often but I don't get it.
We sell services. Our list of services, features, pricing has not changed for 3+ years now. Should I make changes to the content, even though I do not need it to, just to keep G happy and help improve &
maintain my SERPs.
What is a general thumb rule you follow?
Note: I'm heavily dependent on Google for my leads & it works best for us.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgwcxq/do_you_refresh_your_page_content_often/>
Does Pagespeed Insights or any other page speed tool measure DOMcontentLoaded (DCM)??
I was reading up about page speed and found that DOMcontentLoaded (DCM) is one of the more important factors to take into account when determining how fast a website or webpage is. The only issue is that I can't seem to find anything on Pagespeed insights or GTmetrix when I do speed tests? Is there perhaps another name it goes by or is it just not included?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgw8zg/does_pagespeed_insights_or_any_other_page_speed/>
Did Google update their algorithms?
Since Saturday all my Google traffic is consistently down across all my websites. I checked the Search Console and my Average position went down by .5
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgvxfy/did_google_update_their_algorithms/>
Bulk Redirection For Internal Links / Redirect Chains? Wordpress
One of my clients moved domains, most of the URLs were redirected, however, the internal links were not updated.
Is there any plugin that can identify these redirected internal URLs and update the link reference to the final address?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgvhe7/bulk_redirection_for_internal_links_redirect/>
Does Trustpilot and other 3rd Party reviews affect SEO?
I had some customers leave negative reviews on Trustpilot with very unreasonable reasons (ie, item marked as all sales are final, and we wouldn't refund even though we let the customer know ahead of time).
Do these things affect search rankings at all? We generally have a pretty good online reputation, and get cited/linked by big news sites.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgty2e/does_trustpilot_and_other_3rd_party_reviews/>
SEO for blogging?
I've been working on setting up my blog and I think I'm finally ready to publish it and start writing posts. I've been learning about SEO and watching youtube videos about various SEO topics, but I guess I'm wondering how do I know if I'm doing everything I need to do and am ready to start writing posts? My main strategy is using Ubersuggest to find good keywords to write posts based on. Is there anything else I need to be doing before I get started?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgk2x5/seo_for_blogging/>
Product Page + Information Page? Or combine into one...
Hey ya'll, quick question
I'm working with an SaaS client right now...they offer a few different products but these are uber-niche products that a) users may not even know they need, and b) even if they know they need it may need to learn much more information about these products before making a decision.
Right now, the pages on the site for the products are pretty bare and not very informative. So I'm debating two ideas:
- Keep the copy on the product pages the same (sales-focused), but create a new page/post for each of the products that act as informational guides for them (what is it, what does it do, how can it benefit me), and then link between the product pages and the informational pages.
- or just beef up the content on the product pages to include much more information, the same information that would have been included on the new "guide"-style pages above.
I want to make sure the site is capturing both a) users who are already informed and can convert and b) users who need more information. Also want added content to help the site rank for additional keywords related to these products/industries. Wondering what some people's thoughts are.
Thanks!
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hired for SEO solely on subdomain
Been hired by a multinational company to do the SEO for the UK.COMPANY.COM site while they are still using their old agency for COMPANY.COM (ORIGINAL US SITE) AND NL.Company.con.....
I've tried explaining this is a confusing subject in SEO, but hey ho, this is this situation I'm in now.
Since the subdomain is part of the primary site, most tech SEO (mainly page speed improvements) I wanted to do, I won't be able to do right, there's no easy way to split it up?
Am I stuck with on-page SEO, content creation and backlink building to the subdomain pages I'm managing?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgiq71/hired_for_seo_solely_on_subdomain/>
SEO Sales Commission Question
I’m thinking about promoting one of my employees into a sales position but unsure how to structure the sales commission since she’ll also be making a salary. Is it residual or one time commission? Anyone ever dealt with this? Would love to know what the industry standard is for this as I’d like to be totally fair.
Thank you!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgierb/seo_sales_commission_question/>
SEO impact of serving a 403 response for what should be a 404 not found page
Trying to determine how much of a priority this fix should be. The not found URLs don't contain any sensitive or personal info so I don't know why they would would set to 403 forbidden. Any help would be appreciated, thanks.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgi2t9/seo_impact_of_serving_a_403_response_for_what/>
Does Anyone Have a 2020 graph of percentage of use for all digital channels?
I have a 2019 graph from SEMRUSH, but can't seem to find an updated one for 2020. I need to know percentage of direct, organic, paid, social, affiliate, etc.
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Is creating backlinks that lead to social media pages over actual webpages recommended for SEO?
Hi there,
I've been at an SEO job for a small local marketing agency for a few months now and I wanted to ask this community about an issue I'm having trouble determining the best course of action for. To preface, I've very much learned SEO on the job and I'd say I'm more of a project manager than anything else, but I handle SEO efforts for many clients.
Part of my monthly tasks for SEO is building backlinks which comes down to me assigning a budget for an outsourced company. They produce content including small videos, slide shows with 60-70 word blurbs, and sometimes 500-word blogs. They post this content to some recognizable websites and many obscure websites to create backlinks. However, these links rarely, if ever, go to the client's web pages and rather link to their social media profiles.
My main question here is: is this beneficial at all? They said their reasoning had to do with the fact that linking directly to a page could hurt rather than help it. To me, this sounds like they know their content isn't authoritative and our company believes that they don't have confidence in the links they are building. Please keep in mind most of these social media pages are incredibly inactive and borderline dormant. We rarely do social media work for clients unless specifically outlined in a contract.
I'd like to ask for your help in determining how we might adjust the strategy of this outsourced company and ask for any advice when it comes to building backlinks. I've seen multiple articles talking about guest posting and whatnot but none of these suggestions I've found apply to these clients as they don't write their own content. We have content writers create the content for me to publish. I know these can be pretty sinful strategies but they are the resources I have to work with. These clients are usually small to medium-sized local businesses (chiropractor, dentist, auto-shop, lawyer, etc)
I hope I didn't ramble on too much and I look forward to anyone's comments and feedback on this matter.
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Seo for ecommerce or make a seperate blogging website?
I am looking for the best way to get people to my ecommerce website. But i am not sure if i should create a seperate website just for blogging and linking my ecommerce website on the blogs. Or i should just start blogging on my ecommerce website ( i am using wordpress with woocommerce). Will google index me lower if it is an ecommerce website?
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What should I focus on for Google Page Experience update?
submitted by /u/JadD9699
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgfwvb/what_should_i_focus_on_for_google_page_experience/>
What is benchmarking in google analytics. Please explain
If you see the last option in the audience section of Google Analytics, there is an option called benchmarking. Can you please explain what it is and how to use it?
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Who to follow in SEO?
Here is a thread to follow person/blog in SEO to increase your knowledge and keep up to date in SEO.
My list:
Barry Schwartz (latest news)
John Muller (From Google)
Ahrefs blog
Glenn Gabe
Cyrus Shepard
Add your list below so it can help everyone.
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Hey SEO experts! Please Share your best guest posting tactics or method.
submitted by /u/Depok5
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Extreme ranking loss after domain change
Hello,
I've done several domain changes already, but this one, for this project hit hard.
I have no clue but since 4 months the domain is still not visible at all, I lost all the rankings kind of. I did everything - redirects, new adress change in search console, sitemaps integrations in GSC,..
I have no clue what could be the actual reason.By typing site:domain.com into google, it shows that only 4 pages are indexed, which is according to the GSC not correct.
Where is my error?
Thanks in advance!
Please upvote to get attention. Very important project.
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What are some actual tools/programs that i need to know to start looking for an SEO job?
I don't why is it so hard to find the answer to this question online. Everyone keeps saying ,,to become an SEO you must find out which keywords are important,, and stuff like that, and while that really is crucial, nobody says which tools are actually being used. So far, i've found out that people are supposed to know Google Analytics. And maybe Google Ads? I'm not sure, maybe it's not a must. What are some other essential tools people need to know?
For example, we know that frontend developers are expected to know HTML/CSS and Javascript. I just wanted to know which technologies you need to know for SEO.
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Whom did you consider Best?
I followed both Brian Dean and Neil Patel and I really like their content, but most of my friends or colleagues keep Neil Patel as better than Brian Dean or Vice Versa.
So, I just want to do a Poll to know what people in SEO Community really think who is better?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mgc5vb/whom_did_you_consider_best/>
Copy Content From Main Site to Subdomain
If I copy all my blog content from a UK site to a subdomain that targets a different country, would this have an adverse affect on SEO in terms of duplicate content?
Should I probably canonicalise it back to the UK site?
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Why is my bounce rate 84%?
Hi all,
I've read that a "normal" bounce rate should be around 40%. However, mine is consistently at 80-85%.
I have a blog with quality content (I suppose), lengthy enough articles (1000 to 3000 words each) with illustrations, PageSpeed Insights score of 90/100 on mobile and desktop.
I don't understand why my bounce rate is so high. Is it because of Google Ads? Is my content uninteresting?
It's also high on my other websites and on a friend's blog as well (different niches, 100% white hat and we try to do quality content).
So: is it normal? Any ideas/experience on how to improve it? And is it a ranking factor? Because if not, I might as well not try to improve it.
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Duplicate content on the same page for mobile responsiveness
My site has the same content on the same page, but for mobile responsiveness.
To be clear, there is one version for each device: 1 for desktop, 1 for tablet, 1 for mobile. The content is showing for one type of device.
Each version has its own video, image and text. Each device will have a single container showing. Which means, there will be 3 different heroes, 3 times the same H1, 3 times the same intro paragraphe, 3 times the same image (but different sizes), etc. I can provide the url in PM if needed.
I would like to know if my site would get penalized by Google/if this is bad SEO practice to have the same content on the same page but for different devices. Google crawlers will see the hidden content on the page and it will also see it is a duplicated content on the same page.
I tried to find an answer online, but I only found conflicting opinions.
Ben
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How to fix Ads limit on Google Adsense Account?
Ads on my site has been limited by Google. As I have 80% plus organic traffic. How can I fix the problem? Can anybody help me. thanks.
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Monday, March 29, 2021
Local SEO
Looking for a Local SEO tool that can tell me what I need to do to rank my GMB? I know there are a tools will tell you how is your ranking looks like but they don't tell you what need to be done to rank better
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SEO Is All Speculation, There Isn't A Science To It.
SEO is a great industry to be a part of, but I see too many people calling themselves "experts" and claiming to have the ranking process down to a science. I can't tell you how much that annoys me as those strategies they're preaching are all speculation. Even some of the best tools in the industry like Moz, Majestic, and Ahrefs say that their numbers aren't truly reflective of Googles ranking system. Nobody has any idea every single in and out of SEO, especially as the algorithm continues to change and adjust. All you can do is continue to study, learn, and apply your methods through trial and error. I would suggest that all of you look at Google, Scam Risk, Youtube, and even Udemy for your courses as these online gurus have no idea what they are talking about, and can lead you down a rabbit hole that ends with poor results and last page rankings
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mg6w7i/seo_is_all_speculation_there_isnt_a_science_to_it/>
How do Chinese backlinks affect SEO?
Fairly soon I will be starting a new eCommerce store. I've been reading up on expired domains and their supposed benefits and drawbacks for some time now. From what I understand, if you find an expired domain with a decent DR and good quality backlinks it can give you a slight edge in terms of SEO. I'm not stating it as fact, but rather what I've come across in my research (as I know there's a lot of contradicting info out there regarding SEO).
I'm using Expired Domains (.net) to see what's out there. Most of the decent-looking domains I find have a crapload of Chinese backlinks. I've read that these can have a negative effect on SEO. In addition to this, there are a few small pieces of information that I'd like clarity on.
- How do Chinese backlinks affect a domain?
- What metric do you focus on when looking for expired domains? And, why?
- Is there a minimum DR that I should look out for? And, why or why not?
- What has your experience been like with buying and using expired domains?
So far I've been using filters to display expired .com domains, but I'm only slightly familiar with some of the metrics that are used. Most of the time I'm filtering by BL or DP.
Whether you answer just one or all of the questions, your advice is greatly appreciated. Everything about SEO really interests me so I want to learn as much as I can.
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Do 301 redirects effect link building?
I plan to modify some of my product page’s URLs. I have already been link building for these pages so if I create redirects for the original urls, will I lose my links toward those pages?
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The instagram bio: Is the link there a, 'do-follow' link?
Hiya,
Really quick question (I know you guys are super busy...), would the link in the bio for your instagram page be deemed a, 'do-follow' link, with regards to off-page seo? Or are all links on instagram, like many social media channels, 'no-follow'?
(I did check the history of this sub-reddit, but there wasn't anything definitive.)
Thanks in advance ;-)
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Is irrelevant organic traffic good or bad for SEO?
Dear SEO community,
I am stumped with a situation that I have encountered with an outside SEO consultant.
I've recently hired outside help to assist me with SEO. The website is an e-commerce store for home appliances. In their report, they gave me, among other things, the recommendations for how to set up my filters for the search engine on my site.
The filters have parameters that are irrelevant for the products that I sell online. When I asked them why I would need to have such filters on my website, they claimed that these filters were based on their traffic research (for my competitors), and that any kind of traffic is good (as long as it is free, i.e. not PPC). Their logic being that this way, even if I attract a visitor to my website who is not able to find the information and product that he is looking for, I have at least some sort of probability of converting him into a customer. I claimed that such a traffic/audience would spend little time on my website and my bounce rates would be high, which would then go on to negatively affect my SEO.
I am far from being an expert in SEO, so I have no idea which way to go at this spot. Any kind of elaboration/advice would be greatly appreciated.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfmv26/is_irrelevant_organic_traffic_good_or_bad_for_seo/>
I just heard that buying domain for just 1 year is not good for seo and ranking , is it true?
I am just preparing to launch my website and need your help to clarify my issue .
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfmo7d/i_just_heard_that_buying_domain_for_just_1_year/>
Shopify SEO: Does anyone ever canonicalise collection tags to the collection parent?
Hi,
I was wondering if this is a practice people might use when working with Shopify sites. Obviously, this wouldn't be applicable in many cases where collection tag URLs offer an opportunity for long-tail optimisation, but in cases where cannibalization might be an issue, is this something anyone has encountered?
For those unfamiliar with Shopify, collection tags are essentially auto-generated URLs that reside within the directory of a collection URL.
Let's say you have: /example-collection/
Within this collection you have /example-product/. If any tags are assigned to this product (tags can literally be anything - colour, type, etc...), any collection this product belongs to will dynamically generate a URL path for this tag (i.e. /example-collection/tag-1) which canonicalises to itself. In most cases this hasn't caused issues, but I've noticed instances where the collection tag is outranking or ranking alongside the parent.
Would love to hear any thoughts or experiences with this.
Thanks!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfm9e5/shopify_seo_does_anyone_ever_canonicalise/>
One site with multiple countries: How to execute it?
Hi all,
I'm thinking of starting a site that has both global and local content. I'm hoping to be able to just make the posts appear on their respective "homepages" simply by selecting the right parent and child categories before publishing.
Here's how I'm hoping it'll work:
Assuming I'm starting an SEO site, and I have 3 content
- Global: Beginner's guide to SEO
- US: How to rank your local business in New York
- UK: How to rank your local business in London
On the global homepage, only 1 will appear.
On the US "homepage" (which is actually a category page), 1 and 2 will appear.
On the UK "homepage", 1 and 3 will appear.
Is this even possible? If it is, how can I implement it? If not, is there a way to get around it?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mflqur/one_site_with_multiple_countries_how_to_execute_it/>
Main menu ideas for site covering all countries of world
I run a niche weather site which covers most of the planet. It does fairly well but I can't help but think my menu really isn't helping with SEO or UX.
Basically the main menu consists of the continents (Europe, Africa, N. America etc).
First thing, how many people search for "N. America weather"... Second, I'd think people are either searching at the region or location level.
What I am probably going to try is a contextual menu based on country. So if the user is on a US location the menu will be say Florida, California, NY... etc. I'll also have an "all countries" link up there.
Any suggestions on how this might work, or alternative ideas for site architecture?
Thanks
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mflk03/main_menu_ideas_for_site_covering_all_countries/>
Affordable Lead generation quiz builder for WP?
Any alternatives to Lead Quizzes to collect emails with quizzes? Looking for something more affordable. If available, will go for LTD
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mflhkl/affordable_lead_generation_quiz_builder_for_wp/>
Do it affect SEO if I only show ads to logged user?
So the plan is: For anonymous/search engine traffic, I will show the normal page. But for logged user, I will show ads.
Is it consider as clocking? Will my site get penalized for this?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfk6in/do_it_affect_seo_if_i_only_show_ads_to_logged_user/>
List of Free, High-DA, Do Follow Web 2.0 Sites 2021
One of the best ways to increase your search engine rankings is by creating backlinks. And one of the best ways to create free backlinks today is by utilizing Web 2.0 platforms.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mfk3lx/list_of_free_highda_do_follow_web_20_sites_2021/>
What Questions Should You Ask Before Hiring an Affiliate Marketing Agency?
OAK Digital, an affiliate marketing agency explains that successfully managed affiliate marketing campaigns can have a highly positive impact on a company’s profitability, market share, and brand image. This marketing technique offers a flexible approach to promoting a business, requiring low effort and time, along with being cost-effective.
However, most companies do not have the right in-house expertise to manage a large-scale high quality affiliate program. Therefore, to opt in for external agencies to design, develop and run their affiliate marketing programs makes sense for them and their business.
Before getting into an agreement with any external agency, it is important for business owners to determine their scope of work along with their strategic goals, metrics and deliverables. Doing this will help your business get the best out of your affiliate marketing agency. It is also essential to ask the right questions when interviewing and shortlisting an affiliate marketing agency. The following guide will help you understand what affiliate marketing is, along with everything you need to know before starting a successful affiliate marketing program.
1- What is an affiliate marketing agency?
An affiliate marketing agency is an organization that connects you with the right partners and stakeholders to help you deliver a unique and focused marketing campaign. These agencies typically have access to a vast number of social media influencers and unique content creators and use these resources to promote your product in the required market segment. In return, they earn a commission on every sale that is made as a result of the agency’s efforts.
Affiliate marketing typically involves a partnership between an affiliate and a business to help increase the business’ sales. For businesses that operate online, the affiliate uses a unique link that is meant to track traffic that is directed to the site through the affiliate. The affiliate gets a certain percentage of the sales made through these unique, trackable links, also known as affiliate links.
2- What are the main advantages of affiliate marketing?
According to data from Statista, affiliate marketing spending in the US is expected to reach USD 8.2 billion by 2022.
Why are companies spending so much on this marketing technique?
Because of the numerous benefits it offers. For instance, an affiliate marketing program does not require a massive budget or a professional advertising team. All you need is the creativity of the affiliates you partner with and they will come up with advertising ideas on their own. In addition to that, any costs attached to the marketing content created will have to be borne by the affiliates themselves. Since it is a commission based program, it means you will only have to pay the affiliates according to the sales they bring in.
In addition to low costs, affiliate marketing is also low risk and offers a higher degree of flexibility. Businesses have the choice of making their affiliate program smaller or bigger, as per their marketing requirements.
Other benefits of hiring an affiliate marketing agency include targeted traffic, high ROI, performance-based payment structure and a boost in reputation and market presence. Affiliate marketing can be a highly effective investment with an impact that stretches beyond a business’ traditional market.
3- Why do advertisers use affiliate marketing?
Affiliate marketing is a growing field with numerous advantages for advertisers. These marketing programs are quickly becoming a significant part of content marketing strategies employed by businesses all over the world. Content marketing is a major part of any business’ digital marketing strategy, and affiliate programs are the ideal way advertisers can meet the challenge of creating content that actually generates value for customers and delivers the company’s message in a trustworthy way. In addition to that, most of the costs involved in affiliate marketing are paid based on performance, including commission, bonuses and network fees etc.
4- How do I hire an affiliate marketing agency?
When planning on hiring an affiliate marketing agency, it is important to keep certain factors in mind:
Industry experience:
You should ensure that the affiliate marketing agency you hire has a lot of experience in your specific industry.
Relevance of affiliates:
Typically, you should look for an agency that has the right kind of publishers on board. For instance, if you intend to advertise a new kind of exercise machine, you should look for an agency that can connect you to fitness bloggers. These fitness bloggers would have the potential of helping you tap into the right market segment for your product.
Existing clients:
The affiliate marketing agency you go for should ideally have worked with other successful brands. It would be a big plus if the agency has already worked with one of your competitors, since this would mean that they are aware of your specific market.
Communication:
It is essential to go for an affiliate marketing agency that has excellent communication scores and would not be hard to reach in case any concerns arise. You should go for an agency that can dedicate a sufficient amount of time to designing and executing your marketing campaign.
Dedicated account manager:
It is important to ensure that you have a dedicated resource managing your account with the affiliate marketing agency. Often, agencies will assign a whole team to your business, with no one person in-charge. This can give rise to numerous problems because of a communication gap. When shortlisting an agency for affiliate marketing, it is recommended that you ask the agency about the number of accounts your dedicated manager will be looking after at one time. Make sure this number is not very high and does not create room for a conflict of interest on the part of the manager.
Size of the programs:
It would be a good practice to ask your shortlisted agencies the size of the affiliate marketing programs they handle. If you want to run a widespread campaign, it would be better to go for an agency that has a vast and widespread network of affiliates in the relevant markets.
5- What is the most important element of a successful affiliate program?
The success of an affiliate program can be attributed to several factors. However, the most important factor is the creation of a good system that allows you to manage affiliate accounts, keep track of commissions, track referral links, and process payment structures.
One of the fundamental aspects of a successful affiliate program is having a strong product. While this seems like an obvious factor, it is important to note that affiliates are more likely to make a bigger effort to promote products that are inherently strong and solid, because the return on investment is likely to be higher.
In addition to having a reliable system and strong product, the business owner would need to provide relevant incentives to encourage affiliates to sign up for accounts. It must be kept in mind that just because an affiliate has signed up for an account, it does not mean that product sales would move in an upward trajectory immediately. It takes work and time investment, on behalf of the business owner, as well as the affiliate.
Another thing that business owners need to ensure is to make the work of affiliates as easy as possible. This could involve providing them with product images and logos in a timely manner or telling them early on if there are any specific requirements for the marketing campaign.
6- How does affiliate marketing work?
Affiliate marketing is defined as the process of earning a commission for promoting another person’s or business’s product. Affiliates use their personal platforms to promote products and earn a commission on every sale made through their account.
To make affiliate marketing work, three main parties are involved: seller and product creators, the affiliate and the consumer. The process starts with an affiliate listing the advertisement on their website, blog or social network. Following this, when a customer clicks the ad or link, he is sent to the store’s website through a tracking link. The customer then makes a purchase on the website and the affiliate network records the details of this transaction. After this, the business confirms the sale as a valid sale and the transaction is credited to the affiliate’s account. The process ends with the affiliate getting paid the predefined commission on the sale.
7- How does affiliate marketing drive sales?
Many successful brands are using affiliate marketing to increase their sales and grow their revenue streams. Several strategies and marketing channels can be leveraged in order to drive sales through affiliate marketing programs.
The most important factor for driving sales through affiliate marketing is choosing the right affiliates according to your marketing requirements. In order to ensure that you have the right affiliates on board, it is important to note factors such as whether the affiliate has a good reputation with their audience and if their audience matches your relevant market segment. In addition to that, the affiliate should have followers, views, engagement, authority, and site ranking.
Another way to drive sales through affiliate marketing is through the use of deals, promotions, and coupons. Consumers always love a good deal and typically look for discounts and vouchers on product purchases. For competitive markets such as food, travel, and beauty, coupons work best. However, it must be noted that coupons need to be managed well since an extravagant discount would simply take a major chunk out of your profits.
Another strategy to grow your sales volume with affiliate marketing is to harness the power of niche influencers. Many companies work with a large number of social influencers and bloggers in their niche markets and generate sales by benefitting from the bloggers’ authentic relationships with their followers. These social influencers have the authority to effectively get their audience to trust your brand and convince them to purchase your products.
Another method to drive more sales through affiliate marketing is to use various platforms, rather than just Instagram or Facebook. Some of the most promising sources for affiliate marketing platforms include product review blogs, webinars, email marketing and YouTube videos. By using a variety of marketing platforms, you can develop a very comprehensive and detailed affiliate marketing program that would last longer and is likely to offer higher profitability.
8- What is an example of affiliate marketing?
Affiliate marketing is a technique employed by numerous major businesses across the globe. The most notable example is the Amazon affiliate program which helps content creators, bloggers and different kinds of publishers easily monetize their traffic. Other noteworthy examples of affiliate marketing programs include those of The Home Depot,Ebay, Etsy, Aliexpress Affiliate, and The Zalando Partner Program.
9- How to find affiliate programs?
Whether you intend to use affiliate marketing as an additional revenue system or want to employ it as the main source of your site’s income, finding the right program is essential. In order to discover the best affiliate programs, there are certain pointers you ought to bear in mind. For instance, look for affiliates who are likely to be aware of your product and might even have used it before. This would help establish a trust factor with the affiliate’s audience. In addition to that, the affiliate is likely to already have a complete understanding of your product.
Another factor to bear in mind when looking for affiliate programs is to look for influencers who have followers in your required market segment since these would have the tendency to benefit your marketing campaign the most. Having the right audience is the most essential factor in affiliate marketing, therefore, do some research to find affiliates that have access to the audience you want to market your product to.
One more way to go about finding the right affiliates would be to reach out to agencies who are already marketing your competitors’ products. Affiliates from these agencies are likely to have a solid understanding of your relevant audience already and might even be able to get an interesting conversation going around the marketing of your brand.
10- Which products are best for affiliate marketing?
The best products for affiliate marketing are the ones that resonate with the affiliate’s followers, generate the highest income streams, and bring in the most sales. Examples of some of the best affiliate marketing products are financial products, dating products, beauty products, real estate products, travel products, gaming products, sport related products, fashion/apparel, and gardening products. Most of these products are high in demand for the most part of the year and have the capacity to generate lucrative profits for business owners. Let’s take fashion products as an example. The fashion industry is a highly profitable market with brands and products available for all demographics, including men’s clothing, women’s clothing, luxury products, petite and plus size products and so on. Naturally, there are numerous affiliates with varying audiences who can help generate the right kind of buzz about your product, whatever focused segment your product may be in.
11- What is high-ticket affiliate marketing?
High ticket affiliate marketing is a technique that allows affiliates to earn huge profits with low sale volumes. With this technique, affiliates sell product types that are bound to give more commission on a low number of sales. Such products are referred to as high-ticket products, including gold jewelry, expensive watches or luxury electronic items.
Using high-ticket affiliate marketing, advertisers can focus their energy on a few affiliate products that generate higher than average commissions, as opposed to a wide range of products that pay low commissions. High-ticket affiliate marketing is ideal for advertisers who have a solid grasp on the features and specifications of the high-end product they are selling. Consumers for luxury items are likely to only trust affiliates who seem to know what they are talking about. Therefore, it is important to be well-versed in the luxury product market that you wish to tap into.
If you have a high-end product that you wish to sell through an affiliate marketing agency, it would be ideal to look for an agency that has affiliates who are experienced in promoting luxury products.
12- How to increase sales with high-ticket affiliate marketing?
High-ticket affiliate marketing requires affiliates to have a very trustworthy relationship with their followers. In addition to that, affiliates need to be a complete authority on the product they are promoting and ought to be fully aware of all the features and aspects of the product. Both these factors combined can help generate sales for high-ticket products.
To achieve this level of expertise and boost high-ticket sales, there are certain strategies that can be employed. For instance, it would be advisable to allow the affiliates to use your product before they can design an effective campaign to sell it. If you intend on promoting a new high-end electronic product, it would be better to let your affiliates use it personally and figure out its pros and cons from a consumer’s point of view.
Another way to boost high-ticket sales would be to promote products based on customer needs in the relevant niche. For this, affiliates will have to do an in-depth analysis of the relevant market and would have to understand what appeals to their audience the most. A good way to go about this would be to check how competitor products are being sold through affiliates. Analyzing competitor marketing strategies can help you understand the market landscape better and can enable you to get better sales through your affiliates.
13- How can affiliate marketing help my business?
Affiliate marketing can help businesses promote their products to selected segments through the use of specific influencers. This marketing technique can help businesses of all kinds and scales increase their sales volume with low promotion budgets. One of the biggest ways affiliate marketing helps your business is by giving you a low cost marketing solution. Not only does affiliate marketing have a low start-up cost, but it also benefits businesses with its low ongoing costs. As the program takes off, affiliates take it forward and your brand only has to pay out when a sale is made through an affiliate. When using an agency you might have a fixed fee but a greater return of investment (ROI) as you are building your program upon the agency’s experience and Know How.
In addition to the above, affiliate marketing programs are largely low risk. This can be attributed to the low cost and low ongoing cost factors. As a business owner, you would be aware of exactly what percentage you will be paying out when the conversion occurs, saving you from any unexpected, last minute payments or financial risks.
Affiliate marketing can also benefit your business with its ability to generate targeted traffic. Because the affiliates you go for are selected and approved by your company, you can define the kind of traffic that comes to your website. Under ideal circumstances, if your affiliates resonate with your product, then their followers are expected to do so as well.
Affiliate marketing can help you increase brand awareness around your product through valuable partnerships with hand-selected influencers. When consumers hear about a product from someone they trust, they are more likely to make a purchase.
Another benefit of using affiliate marketing techniques is that brands can use the affiliate generated content in their own marketing campaigns as well. This would boost the organic visuals on their own social media and help generate more relevant traffic.
14- Can we have an affiliate program in multiple countries?
In order to have an affiliate program that spans multiple countries, business owners will have to spend time on generating proper links and providing the right technical support. An ideal approach to go about this would be to generate a universal affiliate link.
Let’s take Amazon affiliate program as an example. If you have tried selling Amazon products in different countries, you would have run into the problem of having to generate geo-targeted links for every single country so that people in other countries can actually find and purchase your product.
In order to overcome this issue with international affiliate marketing, it is recommended that you generate a universal affiliate link.
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