I'm confused with backlinks/off-page SEO. Are directories and blog comments relevant anymore? I'm working in a startup agency and I'm trying to do create some backlinks for a client. Their website is relatively new and has very little content. They suggest me the copy cat method.

It's a long question so I don't know if I could get everything out. Any Pointers for starting out with back links would be deeply appreciated. Thanks in advance

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