How to optimize CTR - My process

Hi there,

I would like to share my process to optimize CTR and see if some of you do it in a different way and if so, how.

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1. Go to GSC
2. Tick Average CTR and Average Positions
3. Filter for:
   1. a specific country (I work on multi country website)
   2. average position < 6
4. Sort by CTR in ascending orders
5. Start to check all the keywords with an high number of impressions but a lower CTR
6. Modify Title and/or meta description
7. Check performance every 7 days (a recurring task on my Asana for 3/4 time for each modified page)

How do you do it? What are you doing different?

submitted by /u/Paolobi
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