Based on my considerable experience, and the number of audits made, we are not even talking about full ones, which are paid, but free, one can easily assert that all errors are of the same type. Today I want to talk about what are the most popular mistakes website owners make when promoting.
№1. Re-optimization of keys on the page 💎
I often come across how site owners, for the sake of economy, see enough free or cheap courses, for example from Markin or Shulga, and begin to implement their methods on their website. Sometimes this works, but more often than not, it is overspam.
After all such edits, the positions of the site, if any, fall accordingly and the person in confusion begins to further aggravate the picture. For example, buying a large number of anchor keys without thinking at all.
It is important to understand that both one "teacher" and the second are undeniably good fellows, but blindly repeating after them is wrong.
Key phrases must be embedded on the page, in its various elements, but at the same time, do not forget to control the density of the key on the page, because sometimes,% really goes off scale.
In this case, it is recommended to analyze competitors and calculate their average percentage of key density / whose on the page, and only after that, implement it on your page.
As practice shows, in most cases, the ideal ratio of key density on the page is from 2.5% to 5%, depending on the topic and competition. Anything more, in 90% of cases - SPAM.
№2. Buying links 💎
No matter how anyone says, but links are important for both Google and Yandex, the only difference is in the ratio of importance.
Search engines have repeatedly said that it is not the number of links that matters, but their quality. I still don’t understand why many site owners are so dismissive of this. One of the factors is saving money, but as practice shows, such savings do not lead to anything good.
Now, many sites have raised their price tag, which is why buyers began to look for cheaper options for links. And the cheapest means not the best quality - different runs on the bases. Undoubtedly, the number of incoming links is growing, but their quality is not that doubtful, it is frankly disgusting. As a result, such a run does not give anything for SEO, this is at least, but as a maximum - sanctions are imposed on the site.
It is also worth mentioning that many in 2021, buy massively anchor links, which also negatively affects the promotion of the site as a whole. I, like many others, believe that the ratio of anchor links should not exceed 30-40%, the rest is non-anchor.
It is worth noting the fact that you should not buy one type of links - for example, in articles. It is better to dilute them with links from forums and if you have a commercial project, then from regional directories.
№3. The uniqueness of the site and pages 💎
Many are accustomed to writing unique articles by ordering them from copywriters. And it is right. But few people check the uniqueness of the site pages among themselves.
I often come across the fact that the pages of the site are unique among themselves by 40 percent or less. When checking, it turns out that some of the duplicates are texts in different forms, hints, etc.
On the one hand, the search engine must understand that this is technical content and not give it an equal assessment as the main one, in practice, it is a little different. Such content plays a role in the final assessment of the page, which means it negatively affects the promotion.
I advise you to hide such content through Java or try to uniqueize it.
The main mistakes that site owners make when promoting - To summarize
I have listed the most frequently repeated mistakes in my practice, of course, each project is unique in its own way and has its own set of "problems".
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/pbrfvg/the_main_mistakes_that_site_owners_make_when/>
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