Spam score is the matrix created by Moz. It doesn't have much relevance in the eyes of Google. However, it is considered one of the important matrix by SEO specialist especially for backlink purpose.
So, I have just list out the ingredients that creates spam score Just by going through the list, you can whether it's useful to consider spam score or not.
Below is the list of factors behind spam scores.
- Fewer pages on websites
- Spammy TLDs like .work, .cn, .info
- Domain name is similar to other spammy sites
- Site domain contain numbers
- Website doesn't use Google Fonts API
- Site doesn't use Google Tag Manager
- Ads on website
- Non-availability of NAP - Name, address and phone
- Doesn't have social media presence especially
- Doesn't have a business e-mail address
- Not having a SSL certificate
- Site uses meta keywords
- Not having many visitors
- Improper use of canonicalization
- Short or lengthy page titles
- Too short or lengthy meta descriptions
- Have a lot of meta keywords
- Doesn't have a favicon
- No use of Facebook pixel
- High or low outbound links
- Links on abnormally high or low number of domains
- Site domain is not proper, it contains sequential consonants
- Not relevant outbound links for the website
- Hyphen in the domain. One hyphen is allowed
- Too short or too long URLs
- Use of poison words
- Wrong use of anchor text
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/puii72/27_factors_behind_spam_score/>
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