Would you be convinced and suddenly convert from a, "Come have your Mom live with us..." ad? Instead of recognizing that their strategy was off, they blamed PPC. Deciding on a care home for a parent is a long process fraught with emotion. You won't make that decision based on an ad, no matter how nicely it is constructed. But that doesn't mean PPC doesn't have an important role to play here. You could use PPC to introduce your care home to caregivers considering their options
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/qj2u37/ppc_myths_you_should_let_go_of_during_2021/>
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