The title explains it all really. I am taking on a new client and they have sent over previous data from GSC and Analytics. One of the keywords they rank 1st for has resulted in no clicks but 333 impressions. My theories on this are it could be down to the Title and Meta description, but looking at the rest of the results, they are all providing the same service and similar titles and Meta Descriptions. Then I thought 'maybe the previous team didn't understand the intent and have provided the wrong content. However, if their page is ranked 1st and the majority of other pages on the first page are providing similar services, surely it can't be that? Or can Google sometimes get it wrong?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ravokq/1st_position_333_impressions_no_clicks/>
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