Hey SEOs,
How would you interlink more than 500 articles to each other?
The site that I worked on had 500+ blog posts with zero internal linking. Here's how it was done:
First, identified all the main niches/categories that the site was covering (it was a digital marketing blog). The identified niches were:
- Email marketing
- Blogging
- Content marketing
- SEO
- Affiliate marketing
- SaaS, and
- Copywriting
Second, created a Google Sheets spreadsheet and put all these main niches/categories as columns, went through the titles of all the articles one by one, and put them into the respective categories.
Third, checked the word counts of all the articles by using a URL word count checker tool — just put the URL and it says how many words are on the webpage. Under each category, the articles of 2500+ words were marked as green in the Google Sheet.
Fourth, created another Google Sheets document and put all the green marked cells as column heads. There were around 40 green marked cells, which means 40 articles were of 2500+ words. And, then put all the shorter articles under those longer ones wherever felt more relevant.
Finally, formed clusters — column headers were like pillar pages (longer articles) and the rows were like cluster pages (shorter/supportive articles) to the respective pillars.
Now, added internal links from cluster pages to the respective pillar pages and vice versa. And, then interlinked different pillar pages too (wherever relevant).
Huh! too long and complicated.
Yes, maybe the first step of categorizing everything into those 7 niches was unnecessary, but that made the whole process easier.
What say? How would you have done it?
And before you recommend LinkWhisper, the site wasn't in WordPress.
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