When I first began my SEO business I had struggled to land new clients despite having proven results and like the naive business owner I was my first option was to resort to discounted services. A lot of people think discounts are great and as a buyer of a service I would agree; however, here are a few problems I ran into when offering discounted services as an SEO business owner. Hopefully, some of you reading this can take some advice away from the things I learned.
- Work to Reward Ratio
- When business really began to pick up I was working 12+ hours a day and although I do plan on scaling my business it wasn't really worth the reward I was getting back at that price level. Now that may sound selfish but at the end of the day I was helping these businesses land 10+ jobs a month and in order to maintain that I have to be able to support myself and keep the lights on which can only be done if I can afford the resources I need.
- Cheap Prices = Cheap Services
- Another problem I ran into was that my services were too cheap to the point where people began to grow skeptical before signing with me. The reason being is that often times people normally associate cheap prices with poor services as you get what you pay for, and while that is true in most cases I had produced some solid results for my clients and still couldn't manage to shake that theory of thought.
- A Habit Of Discounting
- Now this one may just be a personal thing but I noticed that when I started to discount my services I grew into the habit of just throwing out discounts for no reason. Clients would be ready to sign and I would offer them discounts just because. Don't get me wrong throw a discount to your family and close friends, but don't get into the habit of throwing out discounts just to close deals because it will become a habit and eventually you'll be shooting yourself in the foot before a deal is even on the table.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r9xuu4/heres_why_i_stopped_discounting_my_seo_services/>
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