(Kind of) Formula for perfect email subject lines

There's no one perfect formula for writing email subject lines that bring high open rates...

But there are a few things you can do to increase your chances of success:

1. Keep your subject lines short and to-the-point.

Example: I have a post on website security that I want to pitch a link prospect.

Subject: Website security in a pitch

1. Personalize them as much as possible, using the recipient's name if possible.

Example: I target a website with a guest post pitch, the site is about hassle-free marketing and the prospect I will reach out to is John, their sr. content manager.

Subject: John, Rank on Google without even trying

1. Use a catchy headline or phrase to get the recipient's attention.

Example: I target a website that have a post about how an ecommerce has been tricked by credit card scammers. The company represent make payment security software.

Subject: Make your website payment safe with these tips!

1. Make sure your subject line accurately reflects the content of the email.

Example: I target a post about how UX and UI is important for SaaS. I have a complete guide on the difference between UX and UI which I wanted to pitch the link prospect.

Example: UX vs UI: What’s the difference?

1. Test different subject lines to see what works best for your audience.

You’re more than welcome to get inspired of the subject line examples from above.

P.S. All above subject lines have been used in real campaigns and helped land backlinks.

P.P.S. Let me know if you guys want a follow-up post with 50 subject line templates?

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