Wednesday, December 1, 2021

Measuring the success of SEO

At times, there's a question asked by the clients as to how to quantify the work done by an SEO? IOW, how to measure the work done by an SEO? This is very important for both of you - client and SEO.

To measure, both parties must capture the KPIs / goals along with timelines and other points that influence them in the contract document. These form the basis to quantify the work done by an SEO. So, at the end of the timeline it is very clear to both of you to measure the progress.

If a client is unsure about KPIs, the responsibility lies on the SEO to educate the client and document them. SEO must help the client in all matters possible as s/he is competent in the field.

submitted by /u/sannidhis
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r6vc9t/measuring_the_success_of_seo/>

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