Short guide for anchor text optimization

Anchor text optimization is one of the most important aspects of effective link building.

By using the right anchor text, you can not only improve your SEO but also help your customers find the information they need.

Here are a few tips for optimizing your anchor text:

1. Use sentences that include your keyword in a natural way to improve your topical authority.

Example:

Keyword: SEO

sentence: ... we all know that SEO is hard but there is a way to fix that. If you try to do things on your own, you may get lost in the process. That’s when SEO consultants come into play.

anchor: SEO is hard but there is a way to fix that

1. Use a variety of anchor text to avoid being penalized by the search engines.

If we take a look at the above example you should try to use synonyms for SEO in other anchor texts like:

Search Engine Optimization, Organic traffic, SEM, etc.

1. Use your brand in anchor text to build trust and credibility around your brand.

This not only gets your brand more trust in the eyes of search engines but will also stick in the heads of the readers. The more they are exposed to your brand name the more they remember.

1. Use anchor text that accurately describes the page you are linking to.

This is properly the most important tip of them all. You write for humans so do so in your anchor text. You have to keep in mind... Google's mission is to provide value for human readers, so that's what they always trying to strive for...

... If your mission is the same you should never worry about the next algo update.

If you find these tips helpful let me know in the comments

submitted by /u/dinegen
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r9cp9e/short_guide_for_anchor_text_optimization/>