from a hiring manager's perspective at a company looking to hire an SEO, if they had to choose between the two, would they rather go with someone who possesses a strong general business/marketing knowledge who has the ability to pitch to the c suite, forecast with revenue, very articulate but has mediocre/weak SEO skills or someone who is less knowledgeable in business/marketing, a bit of an introvert, but has very strong raw skills especially with technical SEO?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9k980i/strong_businessmarketing_knowledge_but/>
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