If you have a site that is an "exchange" and you are thinking, "Hey I really want a two word domain name, so :Blank Exchange Com:" then I recommend that the first word not end with the letter "S", this is especially true if the first word is a name.
I know you're thinking that there's nothing wrong with "Dick's Exchange com" but when people read the domain name that's probably not what they're going to see and that can't be good for your click through rates.
I know that it's never been 100% confirmed that CTR plays a roll in rankings, but I believe in does, and in the case of Dick's Exchange, I'm pretty sure the rankings would be 💩 .
Also, a number of tools will flag the domain as adult oriented.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9ve7mq/a_pro_tip_about_two_word_domains_where_the_second/>
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