I have a friend who just launched a new e-commerce website. From an SEO standpoint, it is absolute shit. I want to help out with his SEO efforts but he wants to go straight to launching google ads to get traffic/sales. do I tell him his site needs to be well optimized first (SEO) before doing that or does it not really matter? this is kind of a "what needs to be prioritized first at this early stage - seo or ppc" question, pretty much.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a0wcwr/should_a_website_be_perfectly_seo_optimized_first/>
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