We have an e-commerce site on Shopify with a huge number of products and it ranks for some very high (500k-1M) volume KWs in the top 1-5.
However, the website was hastily created by me back in the day when I was just starting out. It could be much faster/lighter and well organized (better-written code and scripts).
So, I am thinking of doing a redesign - the look and info organization will remain mostly the same.
Will this redesign result in drop in rankings? If so, what precautions should I take?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a0mtjs/shopify_redesign_will_rankings_drop/>
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