What SEO tools do you wish existed but don't?

I'm a product manager, not an SEO practitioner, but I've taken a look at several tools in the marketplace. I am really curious about the gaps in the SEO tools landscape. Digital marketing tools in general have completely blown up and there are a huge number but this doesn't seem to be the case for SEO, despite projected growth of the US market to $80B by 2020. Here are a few of my observations:

1. Most tools are oriented toward research and analysis but not for implementing changes. For example, you can discover great keywords but the tools don't help you implement them. You implement them directly in a CMS (if you have access) or you make recommendations to someone else to implement them. This seems inefficient. Shouldn't content flow back and forth between a CMS and an SEO tool?
2. Digital marketing tools like Percolate and Adobe Experience Manager, have project management features that allow you to set up projects with relevant metadata (e.g. launches). Given the massive volume of content requiring optimization, there should be project management tools specifically designed for SEO to do, among other things, specify exactly which content to optimize, create an audit trail of optimizations and contain basic workflows for common SEO tasks. Probably folks are using Asana, Trello and other generic tools but are these lacking?
3. Processes like content development, localization and SEO are very disconnected. Content may be published a long time before it is optimized. Localized content may never be optimized. Partly, this problem seems due to the work being done by different subject matter experts or teams / vendors. But this also occurs because the tools don't support this with a single workflow. If content is authored and optimized simultaneously there's no problem but when this doesn't occur then I would say there is a lost opportunity. Call it a long "time-to-optimization", if you like. The result is under-performing content and wasted money and effort.

This is sort of an outsider's view so please excuse me if I'm overlooking or misrepresenting stuff. I'm really interested to hear your pain points and whether my perspective here is missing the mark.

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Thanks!

submitted by /u/Trentwood
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