I have this confusion when creating branded keyword links. A mix of exact match, LSI, URL and branded keywords are good for a backlink profile. However, if i want to link to a service page, can i do it using the branded keyword or are branded keywords only for linking to homepage?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9vshs6/where_to_link_to_when_creating_branded_keyword/>
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