Tuesday, November 6, 2018

Will 301s from IA changes affect referrals in Google Analytics?

So my organization is doing information architecture changes, meaning new paths for certain sections and 301 redirects from the old paths. We were wondering whether these would mess up referrals in Google Analytics and whether it's a good idea to attach UTM params to the 301s being created in order to preserve that information?

submitted by /u/VerberOfNouns
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9upq91/will_301s_from_ia_changes_affect_referrals_in/>

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