Query on Composition of Search Volume in Google Search Rankings

Hi all

1. I understand that this might be a newb-oriented question, but I would like to ask if the google keywords ranking discovered by google adwords planner only counts searches that lead to websites, and not other types of content such as images, videos and news. I am asking this because the top results for each category seem to be very polarized for certain keywords.

2. How useful is using top-ranking keywords for general websites, in planning the copy for an Android/iOS app in the same genre as that website? Do apps count as regular websites in the returning of results in a Google search?

Thank you.

submitted by /u/Kyon_Yuzuhara
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