SEO vs PPC Advertising

Both of the options are fantastic but people need to understand the difference.

SEO is time consuming & a changing process while PPC is quick & result-oriented.

Most of us generally go to Google & do the respective search & result depends on various factors. You probably will not know today’s white hat eventually becomes black-hat tomorrow. Anything between white and black hat is called Grey hat techniques. So, you should not cross that line while doing SEO. Also, you need to understand deeply where to stop. So, SEO has few limitations :

1. Slow Process and Results take time.
2. Over the night, your site can be pushed back in the results.
3. SEO driven by content marketing & that is where most of the business owner do not want to spend money.
4. ROI approach is not that clear compared to PPC.

Compared to PPC, where you can generate quick results and leads. You need to understand In-Depth concepts of Adwords, FB, Twitter and while mixing this up with re-targeting can give you fair amount of Advantage over SEO.

So, PPC has following advantages in my view:

1. Quick Process & Instant Results.
2. Work on ROI approach.
3. Results are measurable and cool reports can be generated.
4. No need of learning new google update or xyz updates. No need to invest in too many SEO Folks or Content or Social Media Marketing.

What do you guys think?

submitted by /u/MagnaViral
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/aawp7b/seo_vs_ppc_advertising/>