I have a site that works on software development, web development and design, digital marketing etc. Their main business revenue source is obviously software development as it costs more than the rest of the two, So now the site's home page shares all these services but not optimized properly for those keywords.
However, the home page is ranking for some keywords related to web design such as web design company, some web development keywords and software house. Most variations are on page 2 and some are in 7th 8th positions (because the keyword is in title and meta description) but they are not climbing the rankings despite good quality backlinks. Is it because the site does not have properly optimization in the body for those keywords?
The site's owner is a bit sensitive about the content on his homepage and he says that the home page just gives overview of the company so doesnt need long paragraphs etc . Briefly mention these services and company overview.
My question is while i have studied some sites , some sites are inserting keywords for which they wanna rank to get on Page 1 in heading and body text, and obviously in title and description, but there are still sites that do not have keywords in body text but they still make to page 1 and in top 5. Is inserting keyword in the body text not as important as it used to be or just putting one or two keywords in body text will make it rank for the rest of the variations???
Also, another SEO colleague told me that if the home page is ranking for web design keyword, then continue backlinking for it instead of the inner page, as i decided to rank the innerpage for those keywords to further improve ranks as home would have limited text but the innerpage wont be having limits.
Also, how much time would it take if i start backlinking for innerpage instead of continuing the backlining for those keywords for homepage??
Because i have already started backlinking for innerpage but its not ranking still the homepage comes up but it is now slightly losing its previous rankings.
Kindly answer all these questions
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/abr8ze/advise_regarding_web_content_seo/>
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