There's a particular phrase that my website will rank 13th or so one week and then 90+ the next. And this is happening frequently.
It's basically a synonym of what the page is about, and an exact match of the phrase is written once on the page. But nothing has or is being changed on the page.
Why in the world would this happen? Should put the phrase again somewhere in the text to try to get it to stay at a higher ranking?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/alhlj6/a_phrase_bouncing_way_up_down_in_search/>
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