When it comes to website migrations the best advice is making sure you don't need to do them. Ba Dum Tish, I know.
Why?
Because they're tricky and because your rankings are at stake. No wonder there are loads of questions on this subreddit about migrations.
The most important reasons for website migrations to fail are:
- A lack of awareness of the risks involved in website migrations
- Poor planning
- A shaky migration checklist (or no checklist at all)
- A lack of knowledge by the parties involved
That makes sense, I guess most of us know that deep down inside but how do you put that in practice?
I wrote down everything we learned from doing 50+ migrations ourselves (when I was running a digital marketing agency) and from all of the migrations I see go down on a daily basis (in my current role at ContentKing). I then asked some of the best SEOs out there to check it and add their own best practices.
This resulted in https://www.contentkingapp.com/academy/website-migrations/.
I put together an 8-step process that covers each step in detail and highlights what to keep in mind and what to watch out for:
- Step 1: Planning
- Step 2: Pre-migration preparation
- Step 3: Pre-migration testing
- Step 4: Launch
- Step 5: Post-migration review
- Step 6: Post migration follow-up
- Step 7: Post-migration monitoring
- Step 8: Evaluating the success of your website migration
I hope you won't make the same mistakes I've made in the past. Honestly, most of the things going wrong with website migrations don't _have_ to go wrong.
If you feel anything is missing, please let me know. I'll be updating the article regularly.
PS: We'll be doing a website migration for our own sites pretty soon, so I'll whip out this guide and put it to use of course. The proof is in the pudding right? I'll let you know how that went down :D
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/akyvbd/the_ultimate_guide_to_successful_website/>
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