It's not the worse thing in the world, but is a product page the first place I want people landing on?
About 8 months ago, I spent a lot of time creating landing pages. I sent people from ads to them, and have seen an increase in sales. There is certainly value in landing pages, but why aren't these pages showing up in google search for broad terms about the product or topic?
They are all properly optimized, with much shorter URL's than the product pages. I feel like these would be better pages to land on in organic search, especially for short tail KW's. I understand the product pages showing up for searches with "Buy xyz" or "Purchase xyz" in them, but if just "xyz" is searched, why isn't the landing page giving an overview showing up?
The next question is, if I want to have the landing pages show up more, how am I going to do this? Should I canonical the products having to do with the landing page, or will that be detrimental? How do I get the more broad, short tail searches to show a landing page, and not the product page which falls into the same category with the same KW's?
I hope this makes sense. I'd appreciate any thoughts or suggestions
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/aipb02/is_it_ok_that_95_of_the_pages_my_website_ranks/>
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