I am working with a new client who sells like mechanical parts and they use x-cart for their website (www.colonialseal.com). The website stinks and it's old and outdated but they still show up pretty high for certain keywords.
How is this possible with like no backlinks, not on Wordpress, no geo pages, no h tags etc.?
I am trying to get them to make a new website through Wordpress but how can I justify it if his website shows up as like the 8th or 9th website on the first page already?
I guess doing SEO I can help them rank higher?
Edit:Funny one of their clients they sell parts to ranks higher than they do for the product they sell them.
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