A friend of mine is doing all the on-page stuff as well as external marketing promotions to increase purchases on his amazon page.
Well out of the blue he starts getting hundreds of orders returned for no particular reason and it tanked his amazon rankings. Doing some digging around this is apparently a common tactic to do negative seo on amazon to de-rank competitors.
Funnily enough, some new account suddenly appeared on top of search results with thousands of reviews and "verified" purchases.
Am i going to have to play dirty to survive or is this something I can just ride out?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ax3jlq/is_blackhat_techniques_necessary_for_amazon_seo/>
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