Hey guys. Quick question. I own a company online which dumps a fair amount into paying for key-search phrases and I am thinking about switching some of the terms for more frequently/commonly looked up ones. I have used ahrefs to realize about 30-40% of my paid for phrases were a waste of money. Some of them were okay but could be better. The ones that were generating me some traffic but that I want to switch over from, do they disappear from searches right away if I stop paying or does it happen gradually.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/awq2g9/question_about_changing_paid_for_keysearch_phrases/>
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