How much is blogger outreach used in link building campaigns?

Hi, I am building a link building campaign for a client and was wondering what the best practices were to go about this, as to not be penalized.

Our plan is to create a base set of content centered around our industry and market, then reach out to bloggers and websites within our industry to either feature a post on their blog linking back to our site, or to ask for a guest post on their site.

I know back in the day this type of practice was more common and sometimes it could have been a shady business to build links. Now that Google has gotten better at detecting fraudulent link building and can penalize you for paying for links, I was wondering how relevant this "blogger outreach" idea is in today's environment.

There are plenty of services out there that offer this outreach strategy to build a link profile, some seem more legit than others, but I was wondering how much this is still practiced today among SEOs.

Thanks.

submitted by /u/NAUMarketing
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