I have an evergreen post that's been around for a while. For a special event, such as Valentine's Day or Labor Day, it may make sense to update the title to include those keywords, and then afterwards change the title back to its usual name.
Why are the consequences of doing this? Is it better practice to make a new post and copy most of the content every time instead?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cvgy2n/what_are_the_consequences_of_changing_the_title/>
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