I work at a large company that owns over 80 individual store websites. Right now we are currently facing a challenge with scaling our SEO reporting with our digital agency.
Currently they are just focused on reporting Organic traffic results. Whenever traffic goes up they claim it’s due to their efforts but whenever it goes down it is because search interest is down.
I believe that they are capable of doing better but they don’t have the experience or knowledge with SEO. The problem is that I am the only one internally with the knowledge to be asking for more out of them. I have support internally to start this initiative but need some help.
Does anyone have experience with SEO reports at scale that can drive actions and address the highest value priorities? Our main KPIs that our C suite team sees are traffic and leads generated from the website.
Would love to see any tools, metrics or otherwise that anyone has used.
Thank you!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ejrtkx/how_to_scale_seo_reports/>
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