I'm considering making blog posts where I do an objective review of a competitor(s) of our company. I'd create about 10-15 of these over the next 6 months. This would be done to rank for keywords 'e.g untitled company review'. This way we can utilize those keywords to drive potential leads to our service if a customer sees more value in what we offer.
For example, the blog title would be 'Untitled Company vs. Our Company: Pros & Cons' Or just 'Untitled Company: Objective Review, Pros & Cons'.
Then I give an objective review of their service, and also compare ours and suggest it as an alternative for the people better suited for it. Thes blog posts wouldn't 'bash' the other company, but simply explain the objective pros and cons of their service and then explain who ours is better for.
I have seen one successful competitor do this. They have created about 10 of these review articles.
Is this problematic legally? Would a company take this and be like, you're causing us to lose revenue? Not sure how this works.
Not legal advice but just give me your 2 cents...
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ejbjpu/is_it_illegal_to_make_comparisons_to_my/>
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