Sunday, March 29, 2020

Comparing and Optimizing URL/Route Structure

Hi guys! New here and just learning about SEO.

I'm trying to create a bunch of state and city pages to help rank higher. When researching competitors as well as companies in similar industries, we've noticed that URL structure can vary quite a bit. I've narrowed it down to a few routes that could be taken, and would love to hear some thoughts and opinions. Options for hypothetical URLs for vehicle rentals pages in Salt Lake City:

  1. /UT/Salt-Lake-City-vehicle-rentals

  2. /UT/Salt-Lake-City/vehicle-rentals (preferred from an engineering standpoint, but not sure SEO-wise)

  3. /Salt-Lake-City-UT-vehicle-rentals

And if we offer different vehicles (car, motorcycles, boats, RVs), would something like taking option 2 and expanding it into /UT/Salt-Lake-City/vehicle-rentals/boat-rentals make sense?

If anyone can offer insights regarding the pros and cons of each of the above approaches that would be immensely helpful! And any thoughts regarding how to handle specific types of vehicles (like in the latter example) would also be very helpful.

Sorry for being a noob, look forward to hearing from some experts! Thanks in advance and hope everyone is staying healthy during this time. :)

submitted by /u/AmyLearningSEO
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/frbtea/comparing_and_optimizing_urlroute_structure/>

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