A local business I'm just starting to work with gave me access to their analytics to look at and one thing I noticed immediately:
I looked at the last 6 months of data and saw that under "source/medium" > "google / organic" they have 6,800 users representing 5,500 users.
I looked a the the GSC data for the same time period and they have reported 22 "clicks" over 6 months. There's no way that's right.
I know that GA and GSC don't always sync up but that is the biggest discrepancy I have ever seen. Is there a common cause and/or fix for this type of problem?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/frbgj8/gsc_clicks_vs_ga_google_organic/>
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