Tuesday, May 5, 2020

How to move from multiple Wordpress sites on subdirectories to a single Wordpress site without losing searchability?

Current setup:

  • A simple HTML landing page at the main URL with no subdirectory; this is the "headquarters" page for the XYZ Company, which links to 4 separate locations XYZ North, XYZ South, etc.
  • Googling "xyz" gets me to headquarters landing page above as desired.
  • XYZ North has its own Wordpress installation living at the /north subdirectory from the main domain; XYZ South has its own Wordpress installation living the /south subdirectory from the main domain; and so on
  • Googling "xyz north" gets me to /north subdirectory as desired, and automatically also shows site links specific to XYZ North, e.g. /north/prices, etc.; likewise when Googling "xyz south" Google shows /south with site links /south/prices etc.
  • Because there are 4 separate Wordpress installations, we have to manually copy content 4 times even when there is no need for location-specific content, which is cumbersome. Likewise if we change templates etc. we have to change them four times, also cumbersome and inefficient to maintain.

Desired setup:

  • Have a single Wordpress installation (perhaps a multisite?) with "sub-homepages" at /north, /south, etc.
  • Keep the current Google search results, i.e. searching for "xyz" goes to the root URL but searching for "xyz north" goes to /north with site links specific to the North location (like /north/prices etc.)

Is this possible? If so, any tips to make it happen or things to watch out for to avoid messing up the Google results? Thanks!

submitted by /u/Ghopper21
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/gdy7sf/how_to_move_from_multiple_wordpress_sites_on/>

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