Load more button issue - Canonical to 'view all' paramter?

Hi all

I have a question with regards to my website.

My question is around handling the 'load more' button. I have an /all-dinnerware page, which shows only 20 products, and then a 'load more' button on this page. When clicked this just generates more products.

I have an 'all product view' page on a parameter from this page e.g /all-dinnerware?viewall . I'm just wondering, as Google can't read past the load more button, should I canonicalise my category /all-dinnerware page to the view all parameter version? My worry is that for such competitive terms, I never see brands ranking in google with parameter URLs. Is it inconsistent to link to my category pages like /all-dinnerware from the nav menu and throughout my internal linking structure, but then ask Google to index a different version of the page (parameter version)?

Just wanted to get some thoughts on this.

submitted by /u/truekaven
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