Hey everyone!
So I've been getting nudged to really delve into characteristics and habits of my customers in the digital space and have been finding it tricky anything concrete out of GA. Our main goal is to have better competitive intelligence and better understand the interests and habits of the people that visit our website.
I know people really like SEMRush and their CI package seems very strong but the Alexa Marketing Stack seems really geared towards the CI space (that being said I can't find anything concrete about it from some of the prominent thought leaders in the space like Rand Fishkin or Brian Dean that I've leveraged in the past). Is one much better than the other? Or am I really dropping the ball on the best SEO/SEM tool for things like CI, Audience Overlap and KW research?
Side note: I've looked at Ahrefs and Moz before but they don't seem as strong on the CI front.
Thanks so much!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/gdr34m/thoughts_on_the_alexa_marketing_stack_audience/>
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