How to make best use of all the locations for a local business?

Hi everyone,

I am stuck in a situation and need your help.

I manage a local business based in New Jersey. Our site has done pretty much well since I joined here and we have a lot of organic progress.

Now the problem is we are ranking for some keywords like

______ service in New Jersey Best ______ service in New Jersey

and similar related keywords.

But the issue is we donot rank for keywords like

____ service in Newark/Hoboken etc.

These are basically cities in New Jersey. Most people search for best service in [city name] and not for best service in [state name]

What's the right approach I should take here ?

We have a single office in Newark basically so I cannot build location specific pages because there is not much info to add on them and I donot want the site to look fishy.

Some of our competitors are using canonical with different domains and same content targeting particular cities of state ?

Has anyone had been in a similar scenario before ? Any tips or guidance are appreciated

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