What are your thoughts on putting a list of exact match keywords on the bottom of a Google site stack or elsewhere?

I saw some pages on Google sites that use exact match keywords on the bottom.

Also is it because it's on Google that they do that (where it's safer)?

Think linked vs. non linked exact match keywords would be better?

Thoughts on exact match keywords in general?

I've certainly heard others talk about how you shouldn't do that.

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