Hello:
I have a problem: my client's product is currently known by most people by the trademark of one of our competitors. Without going into specifics, imagine that my client is a sticky-tape manufacturer, but everybody already calls that product "Scotch tape". Or, imagine that my client has a cab service for airport/hotel transfers, but everybody already says "I'll call an Uber".
What to do in these cases, when it comes to SEO? We are currently targeting as keyword the generic name of the product (in other words: "sticky type", or "airport transfers"), but realistically, most people will be searching using "uber" as keyword, so... what to do? How can I target a competitor's trademark? Should I at all?
Thanks.
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